Integrating a store with multiple analytics providers
WebSphere Commerce provides you with the option to use multiple analytics providers for one store, allowing for greater data collection and accuracy of shopper activity. As a result, you can compare and analyze multiple sets of data from different analytics providers.
In your biConfig.xml configuration file, you can specify multiple analytics providers. This means that you can include analytics tags from multiple analytics providers in your store pages. When you specify multiple analytics providers, you must also include the additional analytics provider in your store JSP files, unless you set a default analytics provider.
Setting a default analytics provider
In the biConfig.xml configuration file, you can define a default analytics provider. This configuration can save you time if your store pages already contain a set of analytics tags.For example, if your pages are already tagged with analytics
tags for IBM Digital Analytics, formerly known
as Coremetrics Analytics,
you can specifyIBM Digital Analytics as
your default analytics provider. Then, you do not need to go into
each tag for IBM Digital Analytics in
your store JSP files and add this parameter: biprovider="coremetrics".
However, you must add the biprovider parameter to each tag in your
store JSP files for the additional analytics providers to distinguish
those tags from your default provider tags.
- Use the provider that is specified in the analytics tag.
- If no provider is explicitly specified in the analytics tag:
- Use the default provider that is set in the biConfig.xml configuration file for the store.
- If there is no default provider configured and only one provider is configured in the biConfig.xml configuration file, use that provider.
- If there is no default provider set, and no provider is specified
in the biConfig.xml configuration file, use
"coremetrics".