Definitions for the Never A with B rule

Detailed description of the values to enter when configuring the Never A with B rule, including examples.

Table 1. Never A with B rule field definitions
A two-column table that describes the fields in the Never A with B rule.
Field	Value
For each customer in segment	Any customer applies the rule to all customers. `Segment Name` limits the rule to customers in the segment you select.
that receives an offer from channel	Any channel applies to offers regardless of delivery channel. `Channel name` narrows the rule to those offers on the channel you specify only.
concerning offer/offer list	Any offer applies to all offers. `Offer/offer list` narrows the rule to the specific offer or offer list you select. `Offer Versions` narrows the rule to offer versions with the offer attributes you specify in the query builder. Use offer version to scope the rule to apply to only specific offer versions defined using parameterized offer attributes.
cannot receive an offer from channel	Any channel applies to offers regardless of delivery channel. `Channel name` narrows the rule to those offers on the channel you specify only.
within the time period	`A time period you specify` applies the rule to all time periods with the specified duration. The duration is a number of days. In other words, the rule must be true for any time period specified. For example, you create a rule that says a maximum of 3 offers can be sent to any customer in a 30-day period. Contact Optimization does not allow any optimized offers (also considering offers given in contact history) to exceed 3 in any 30-day window. This "sliding window" interpretation of the time period allows you to truly control your offer presentation strategy. 0 represents "this optimization period." This option sets the minimum and maximum number of offers made over the entire time range for proposed contacts across all participating campaigns in this Contact Optimization session. That is, between the earliest and latest proposed dates in the PCT. When a value of zero is used, no sliding windows are used. The entire optimization period is considered as a single time window. In addition, contact history is not considered.
concerning offer/offer list	Any offer applies to all offers. `Offer/offer list` narrows the rule to the specific offer or offer list you select. `Offer Versions` narrows the rule to offer versions with the offer attributes you specify in the query builder. Use offer version to scope the rule to apply to only specific offer versions defined using parameterized offer attributes.

Examples of the Never A with B rule

"For each customer in segment Wireless, that receives an offer from channel All Channels concerning offer/offer list New Phone Renewal cannot receive an offer from channel All Channels within the time period 90 days concerning offer/offer list Phone Plan Upgrade." This rule removes any phone plan upgrade offer to a customer who received a new phone renewal offer in the previous 90 days from the optimized contact list.

"For each customer in segment All Segments, that receives an offer from channel All Channels concerning offer/offer list Interest Rate > 10% cannot receive an offer from channel All Channels within the time period 60 Days concerning offer/offer list Interest Rate < 5%." This rule removes any less than 5% interest rate offers to a customer who received a greater than 10% interest rate offer in the previous 60 days from the optimized contact list.