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HCL Contact Optimization User's Guide
HCL® Contact Optimization is a web-based extension of HCL Campaign that allows you to determine the optimal contact strategy for each customer. You can optimize over time, looking across the proposed offers and channels across multiple marketing campaigns.
Optimization rules
HCL® Contact Optimization uses the rules and scores you define in your Contact Optimization session to mathematically determine the best combination of final contacts you use across your marketing campaigns.
Rule types
Optimization rules fall into one of three categories: Capacity, Exclude/Include, and For Each Customer (FEC).
The Customers In rule
This rule allows you to include or exclude contacts that are based on strategic segments that are defined in Campaign.

Customers In rule

This rule allows you to include or exclude contacts that are based on strategic segments that are defined in Campaign.

You can refine the scope of this rule to affect only a particular channel or a particular offer or offer lists that are defined in Campaign.

Use this rule to enforce global suppression across all participating campaigns. For example:

To create 'do not contact' lists or to support global control groups (can be channel-specific).
To prevent customers who have opted-out of a channel from receiving messages on that channel.
To prevent customers with a particular characteristic from receiving an offer. For example, preventing customers who are in default from receiving the highest value offers.

You might have a segment that is called "DoNotCall" representing the highest value customers that request not to be contacted by phone. Use this rule to ensure all individuals in the "DoNotCall" segment do not receive any telemarketing offers.