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HCL Contact Optimization User's Guide
HCL® Contact Optimization is a web-based extension of HCL Campaign that allows you to determine the optimal contact strategy for each customer. You can optimize over time, looking across the proposed offers and channels across multiple marketing campaigns.
Optimization rules
HCL® Contact Optimization uses the rules and scores you define in your Contact Optimization session to mathematically determine the best combination of final contacts you use across your marketing campaigns.
Rule types
Optimization rules fall into one of three categories: Capacity, Exclude/Include, and For Each Customer (FEC).
The Max # Duplicate Offers rule
Use the Max # Duplicate Offers rule to limit the number of times a customer receives the same offer in a time period from a channel.

Max # Duplicate Offers rule

Use the Max # Duplicate Offers rule to limit the number of times a customer receives the same offer in a time period from a channel.

You can create a single Max # Duplicate Offers rule for all offers in an offer set. For example, create a Max # Duplicate Offers rule for a set of offers. Set a max of 0, then each customer can get only one of any offer. There are zero duplicates, but an individual can get many different offers.

Use this rule to limit the number of duplicate offers that might be given to the same individual, potentially over different channels. You can prevent duplicates of any offer by creating a smart offer list in Campaign representing all offers. For example, you can use this rule to ensure that if you send a customer an offer through email, you do not send the customer the same offer in regular mail within a one-month period.