Definitions for the B Only With A rule

Detailed description of the values to enter when configuring the B Only With A rule, including examples.

Table 1. B Only with A rule field definitions

A two-column table that describes the fields in the B Only With A rule.
Field Values

Each customer in segment
  • Any customer applies the rule to all customers.
  • Segment Name limits the rule to customers in the segment you select.

can receive an offer from channel
  • Any channel applies to offers regardless of delivery channel.
  • Channel name narrows the rule to those offers on the channel you specify only.

concerning offer/offer list
  • Any Offer specifies that Contact Optimization consider all offers and offer lists for this field.
  • Offer/Offer list limits this field to the offer or offer list you select.
  • Offer Versions limits the rule to offers that contain the offer attribute values you specify in the query builder, including parameterized offer attributes.
Note: This offer is the prerequisite offer for the follow-up offer. When you select an offer list in this field, any offer within that list satisfies the requirement for any follow-up offer proposed.

only if they receive an offer from channel
  • Any channel applies to offers regardless of delivery channel.
  • Channel name narrows the rule to those offers on the channel you specify only.

concerning offer/offer list
  • Any Offer specifies that Contact Optimization consider all offers and offer lists for this field.
  • Offer/offer list limits this field to the offer or offer list you select. This offer is the prerequisite offer for the offer in the second offer field. When an offer list is selected in this field, any offer within that list satisfies the requirement for any offer proposed in the second offer field.
  • Offer Versions limits the rule to offers containing the offer attribute values you specify in the query builder, including parameterized offer attributes.
Note: This offer is the follow-up offer. When you use an offer list for the follow-up offer, the rule applies to every offer in that list that is given to the customer.

Examples of the B Only With A rule

"Each customer in segment New Customers, can receive an offer from channel Email concerning offer/offer list Follow Up only if they receive an offer from channel Email concerning offer/offer list Initial." This rule ensures that customers in the New Customers segment are not sent a Follow Up offer unless they are sent an Initial offer.

"Each customer in segment Any Segment, can receive an offer from channel Telemarketing concerning offer/offer list FreeNightAtDisney only if they receive an offer from channel DirectMail concerning offer version Destination = Orlando, Florida." This rule assumes that the air travel offers have a parameterized attribute called destination. This rule ensures that only customers sent an offer with a destination of Orlando, Florida receive the free night at the Walt Disney World resort offer.