Data Sources Overview
This document provides an overview of the supported sources in HCL CDP and explains how to configure these sources to collect and unify customer data.
What is a data source?
A data source is any system or touchpoint that collects user data and events. This includes websites, mobile apps, CRM systems, and other platforms where user interactions occur.
HCL CDP aggregates data from multiple sources, creating a unified, enriched customer profile for each user. The more sources integrated into HCL CDP, the more comprehensive and accurate the customer profile becomes.
Once the data is collected, these events can be:
- Sent to different destinations.
- Used in marketing automation campaigns and workflows.
Sources Supported
HCL CDP supports a variety of sources for event and data collection. Some common source types include:
- Websites
- Mobile Applications
- CRM Systems
- APIs (e.g., HTTP integrations)
- File-based integrations (e.g., SFTP uploads)
How to create a source in HCL CDP?
To create a source in HCL CDP, follow the steps below:
- On the left pane of the home page, click the Data pipeline section, and click Source.
- Click Create New source.
- Choose the type of source you want to configure. Common types include:
- Javascript SDK: For tracking websites.
- HTTP: For direct API-based integrations.
- STFP: For file-based uploads of customer data.
- Enter a descriptive name for the source.
- Follow the provided links for specific instructions based on the selected source
type:
- Javascript SDK: Add a JavaScript snippet to your website.
- HTTP: Use the provided API documentation for event tracking.
- STFP: Set up file transfer protocols for data uploads.
Benefits of Integrating Multiple Sources
- Comprehensive Customer Profiles: Combining data from multiple touchpoints provides a richer understanding of your customers.
- Enhanced Data Usability: Unified data can be used for precise marketing campaigns, automation workflows, and personalized experiences.
- Cross-Channel Tracking: Monitor user behavior and interactions across platforms seamlessly.