Creating an e-Marketing Spot

Create an e-Marketing Spot to reserve an area on a store web page to display marketing information to customers. You can then create web activities to specify what to display in the e-Marketing Spot.

Before you begin

Before you can add an e-Marketing Spot, you must complete the prerequisites for the store.

About this task

This task creates the e-Marketing Spot in the Commerce Lab database so that you can work with it in Commerce Lab.

Procedure

  1. Open Commerce Lab Tools, and from the left navigation menu, click Business Tools > Marketing > E-Marketing Spot.
  2. Marketing Spots List page opens. Click Create Marketing Spot to create a new marketing spot. Create Marketing Spot page opens.
  3. Select the store for which you want to create a new marketing spot.
  4. Enter the following e-Marketing Spot properties:
    PropertyDescription
    Name Enter the name of the e-Marketing spot.

    This name must exactly match (including case) the value of the eSpotName for the Next.js store e-Marketing spot.

    This name is displayed in the Commerce Lab when you view the name of e-Marketing Spots in a store preview.
    Note:

    When saving a new espot takes a long time, see whether there are many other espots already in the folder where the new espot is now being produced. The procedure can take longer to complete because the framework examines and validates any e-spot that is already present in an existing folder.

    The suggestion would be to create or alter e-spot time in order to increase performance:

    • Delete or clean up any unnecessary espots. Allocate a time slot and a task for the cleaning.
    • Try to group several epots into one folder.
    • Create a new folder first, then create a new espot in the new folder if the existing folder already has a large number of espots.
    Description Enter a meaningful description. This description is displayed on the e-Marketing Spots - List page, and it should explain the location and purpose of the e-Marketing Spot.
    Displays content

    Displays categories

    Displays catalog entries

    		 Select the check box that describes the type of marketing information that this e-Marketing Spot displays. These check boxes are for informational purposes.

    If this e-Marketing Spot displays merchandising associations, the corresponding check box Displays catalog entries.

    Check with a store developer to determine which check boxes to select, according to how the e-Marketing Spot is coded.
    Has a widget

    Select this check box if this e-Marketing Spot has a remote widget, which is a portable version that can be embedded on remote sites.
    Default title content

    Specify marketing content to display to customers as a title for this e-Marketing Spot. You can specify any marketing content as title content. This title can be used to identify the advertising or promotion in an e-Marketing Spot to customers.

    This default title is displayed only when the e-Marketing Spot displays data, from a web activity or from e-Marketing Spot default content.

    Tip: For any web activity, you can override the default title by using the E-Marketing Spot Title action in the web activity.

    If you are working in an extended site store, you can override the default title content that is inherited from your asset store. Two default title grids display; one for your asset store and one for your extended site store. If you have access to only your extended site store, you can add content to the default title grid for only your store. If you have access to your asset store, you can add content to both the asset store and your extended site store. Only inherited asset store content can be added as default title content for your asset store. If you specify content at the extended site store level, all asset store default title content is overridden.
    Default content Specify what to display in this e-Marketing Spot:
    • When there are no web activities currently running in this e-Marketing Spot.
    • When the customer is viewing the page, the web activities currently running in this e-Marketing Spot do not target it.
    • When , does not return any recommendations to the e-Marketing Spot for the customer is viewing the page. This applies only to e-Marketing Spot that run web activities that use the Display HCL Product Recommendations action.

    You can specify one or more catalog entries, categories, and content as the default content to display. Ensure that the coding for the e-Marketing Spot supports the data type and quantity.
  5. Two tables are added on the Create Marketing Spot page.
    • To add the Default title content:
      • Click Add. Add Content window is shown.
      • You can enter the content name in the Search field to select the content.
      • Select the check box in front of the content name that you wish to add. The added contents are shown in the Selected Content column.
      • Click Add to add the default content title. The selected content is shown in the Default title content table.
      • From the Actions menu, click the Delete icon to delete the default title content.
    • To add Default Content for either Content, Catalog entries, and Categories:
      • Click the drop-down menu beside Add button to add the record.
      • Select either Content, Catalog entries, and Categories option to add the content record.
      • You can enter the content name in the Search field to select the content.
      • Select the check box in front of the content name that you wish to add. The added contents are shown in the Selected Content column.
      • Click Add to add the default content. The selected content is shown in the Default content table.
      • From the Actions menu, click the Delete icon to delete the default content.
  6. Click Create to create a new marketing spot. The newly added marketing spot is added to the Marketing Spots List page.

What to do next

You can now create web activities to display marketing information in this e-Marketing Spot.