Tracking IBM Product Recommendations for IBM Digital Analytics
You can use an IBM Digital Analytics parameter to tag product URLs and send information about shopper selection of recommendations from IBM Product Recommendation to IBM Digital Analytics. By using this tag to send information to IBM Digital Analytics, you can track the performance of the recommendations from IBM Product Recommendations.
By default, all clickthrough URLs for recommendations
from IBM Product Recommendations include cm_vc=zone id
parameter
to track the performance of the recommendations by IBM Digital Analytics.
For example, the following URL includes the cm_vc=zone id parameter
tagging. This URL is generated from the selection of a recommendation
from the IBM Product Recommendation Commerce Composer widget:
http://localhost/webapp/wcs/stores/servlet/en/auroraesite/mayflower-silver-patent-leather-stiletto-pumps?cm_vc=A333&cm_cr=No+Campaign-_-Web+Activity-_-SubCategoryPageLayout+-+Slot+6_0-_-Widget_IBMProductRecommendations_3102-_-Mayflower+Silver+Patent+Leather+Stiletto+Pumps&testElementId=&experimentId=
The cm_vc=zone
id
parameter includes the Zone ID for where the IBM Product
Recommendation is on a page as the value for the parameter tagging.
The Zone ID is an 8 characters or fewer, case-sensitive, value that
is defined when you create a zone in the Digital Recommendations interface.
All standard tagging restrictions apply to text that can be passed
with this parameter.
Before your store can use this parameter
to send information, your store must be enabled for both IBM Product
Recommendations and IBM Digital Analytics. You must also update the
IBM Digital Analytics Category Definition File to define "Recommendation"
as
the top-level category and to include all Zone ID values as child
categories to support the virtual categorization of the Product Category
Report in IBM Digital Analytics. The following CSV file is provided
as an example of an updated Category Definition file, CDF_example CSV file.
For more information about virtual categorization for IBM Product Recommendation tracking, see the IBM Product Recommendations Configuration Guide on the Category Definition File that is provided with IBM Product Recommendations.