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User Guide
The information contained in this section applies to IBM WebSphere Commerce Version 7.0.0.9 and Feautre Pack 8. The documentation also applies to all subsequent releases and modifications until otherwise indicated in new editions.
Developing
The topics in the Developing section describe tasks performed by an application developer.
Presentation layer
WebSphere Commerce uses Java Server Pages (JSP) to implement the view layer of the Model-View-Controller (MVC) design pattern. The view layer is in charge of retrieving data from the database through the use of data beans and formatting it to meet the display requirements. The view layers determines whether the request is sent to a browser or streamed out as XML. JSP files present a clean separation between data content and presentation.
IBM Product Recommendations and WebSphere Commerce
IBM Product Recommendations is an IBM Digital Analytics solution that you can subscribe to that automatically generates personalized product recommendations on the storefront. The recommendations are based on the browsing, shopping, and purchasing behavior of individual customers. If your site is integrated with IBM Digital Analytics, you can display recommendations from IBM Product Recommendations on your store pages.
Task flow: Installing and enabling - Feature Pack 3 and 4
Use the following step-by-step guide to set up Management Center and either the Madisons or Elite starter store to support displaying recommendations in the storefront from IBM Product Recommendations, formerly known as Coremetrics Intelligent Offer. This process includes publishing an enhanced version of either the Madisons or Elite starter store. These enhanced stores have e-Marketing Spots that can display recommendations from IBM Product Recommendations on five store pages, and include the supporting JSP and JavaScript files.

Feature Pack 4

Feature Pack 3

Task flow: Installing and enabling IBM Product Recommendations features (Feature Pack 3 and 4)

Use the following step-by-step guide to set up Management Center and either the Madisons or Elite starter store to support displaying recommendations in the storefront from IBM Product Recommendations, formerly known as Coremetrics Intelligent Offer. This process includes publishing an enhanced version of either the Madisons or Elite starter store. These enhanced stores have e-Marketing Spots that can display recommendations from IBM Product Recommendations on five store pages, and include the supporting JSP and JavaScript files.

Before you begin

Before you begin this task flow, ensure that you complete the following tasks:

Note: If your store pages need to display multiple product recommendations from IBM Product Recommendations, update the WebSphere Commerce configuration file to support multiple recommendations on a page. When you are updating this file, add the following command to the DoubleClickMonitoredCommands section of the file:

<command name="IntelligentOfferResultsView"/>

For more information about updating this file, see Updating the WebSphere Commerce configuration file.