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What's new
What's new includes information about new functionality and changes in existing functionality from WebSphere Commerce Version 6.0 to the latest WebSphere Commerce Version 7 feature pack.
New features and functionality
This section describes the new features and functionality available with WebSphere Commerce Version 7.
What's new for business users
Learn about the new features and functionality WebSphere Commerce Version 7 offers business users.
Management Center enhancements (business user tools)
The IBM Management Center for WebSphere Commerce, or Management Center, is the next generation business user tool for managing business tasks for online businesses. Using the Management Center, business users can perform tasks to create, update, and maintain merchandising and marketing assets in stores that use the Deprecated featureconsumer direct, B2B direct, Deprecated featuredemand chain, Deprecated featuresupply chain, and extended sites business models. Each business function can be managed using tools within the Management Center.
Marketing
The Marketing tool in WebSphere Commerce Version 7 includes enhancements to features such as the Activity Builder, custom activity templates, dialog activities, and e-Marketing Spots.
Marketing campaigns can be created in IBM Marketing Center
Feature Pack 7 supports an integration between Management Center and IBM Marketing Center. With this integration, Management Center users can create marketing campaigns within IBM Marketing Center for a WebSphere Commerce store.

Feature Pack 7 or later

Marketing campaigns can be created in IBM Marketing Center

Feature Pack 7 supports an integration between Management Center and IBM Marketing Center. With this integration, Management Center users can create marketing campaigns within IBM Marketing Center for a WebSphere Commerce store.

IBM Marketing Center is a cloud-based solution that provides users with precision marketing capabilities to create, personalize, and manage marketing campaigns and digital communications to reach customers with promotion offers. This solution also provides users with the capabilities to track marketing information and generate marketing analytics.

By integrating Management Center with IBM Marketing Center, business users can open IBM Marketing Center directly from the Promotions tool to create a marketing campaign for a promotion. Users can also open IBM Marketing Center to directly upload exported promotion codes or view the general IBM Marketing Center dashboard. By creating a marketing campaign within IBM Marketing Center, users can use the precision marketing capabilities of IBM Marketing Center to personalize communications to reach customers.

For more information about this integration, see Manage marketing externally with IBM Marketing Center.