Search rules influence search results for product merchandising
Search rules modify how search results
are displayed. You can determine how search results are listed, such
as targeting different products in search results by changing the
order of the search results, adding or replacing search criteria,
or specifying the top search results.
What are some examples of search rules?
Here are some examples of search rules Marketing Managers can create using the Marketing tool:
When a customer searches the store, change
the order of the initial search results based on certain ranking factors.
For example, adjust the ranking criteria to ensure catalog entries
are promoted or demoted in search results.- When a customer searches the store, change
the order of the initial search results based on inventory counts.
For example, ensure that catalog entries in search results are promoted
when overstocked, or excluded when out-of-stock.
- When a customer searches the store, change the order of the initial search results based on certain boost factors. For example, adjust the ranking criteria to ensure shoppers find patio furniture more easily in store search results
- When a customer searches the store, return certain products as the top search results, even if the products are unrelated to the search keywords.
- When a customer searches the store, add or replace their search keywords with alternative search keywords to target certain search results.
What are the benefits of search rules?
Search
rules provide the following key business benefits:
- Integrated search management tooling allows business users to leverage site search behavior and other Precision Marketing triggers to offer product recommendations and promotions.
- Influence search results for product merchandising
Which user roles use search rules?
As a
feature of WebSphere Commerce, search rules are easily leveraged by
the following user roles:
- Marketing Managers who want to define business rules to support various search functionality and influence search results for product merchandising to increase conversion rates.
- Catalog and Product Managers who want to proactively influence search results and integrate search with merchandising and marketing.
Demo this feature in an hour!
To publish a new WebSphere Commerce starter store that uses WebSphere Commerce search, see Task flow: Setting up WebSphere Commerce search on a starter store