Three-Pillar Value Framework

The Canonical Data Model operates on a three-pillar framework that aligns organizational capabilities with business outcomes:

Pillar 1: Canonical Model "What We Support" Pillar 2: Your Data Assets "What We Need From You" Pillar 3: Business Outcomes "What You Achieve"
Pre-built Industry Standards:
  • Party Profile
  • Account Profile
  • Product Profile
  • Location & Branch
  • Digital & Device
  • Transaction Data
  • Reference Data
  • Marketing Data

Client-Specific Data:

  • Customer master records
  • Identity documents (KYC)
  • Contact information
  • Demographics & preferences
  • Relationship hierarchies
  • Product catalog
  • Offer definitions
  • Pricing & fee structures
  • Accounts Data & Transactions
  • Channel & digital data

Unified Customer Intelligence:

  • Unica 360 Platform
  • Complete Customer View
  • Relationship Intelligence
  • Real-time Insights
  • Interaction History
  • Personalization Engine
  • Cross-channel Orchestration