MaxAI Email Scoring and Insights

MaxAI Email Scoring and Insights enables a Marketer to improve their email content by scoring it based on various marketing-related parameters. With intelligent AI-driven suggestions, marketers can refine their email communication to make it a professional and high-impact marketing communication. This feature is applicable only for Unica Deliver.

Accessing and Using MaxAI Email Scoring and Insights

To access and use MaxAI Email Scoring and Insights, complete the following steps:
  1. Navigate to Quick Builder from the Dashboard.
  2. Either create a new mail or use an existing email.
  3. In case of a new mailer, complete the creation of the mailer first. Once done, if it is a new mailer or an existing mailer, click the Analyze with MaxAI button.
  4. MaxAI analyzes the email content and the images and score it based on the following parameters so that you can take the necessary actions:
    • Readability - How easy it is for the recipient to read and understand the content of the email.
    • Engagement - How effectively the email encourages recipients to interact with the content.
    • Politeness - The tone and manner in which the email is written. Politeness ensures that the language used is respectful and considerate, which helps build a positive relationship with the recipient.
    • Polarity - The emotional tone of the email. It can be positive, negative, or neutral.
    • Subjectivity - How much the content is based on personal opinion or perspective rather than objective facts.
    • Spam Likelihood - How likely the email is to be flagged as spam by email filters. Spam likelihood can be influenced by factors like suspicious keywords, excessive use of all caps, or too many links.
    • Urgency - Creating a sense of time pressure or a limited opportunity, encouraging recipients to take action quickly.
    • Length Appropriateness - The ideal length of the email. Emails that are too long may lose the reader's attention, while emails that are too short may not provide enough information to drive action.
    Note: A score of 7.0 or higher is considered as a good score for an email communication. If you see a score lesser than 7.0, we recommend you to improve the email communication.
  5. To view the analysis from MaxAI related to the email scoring, click View detailed analysis. The analysis is listed in the Detailed AI Insights and Recommendations section. The analysis is split into the following headers:
    • Summary - This provides a high-level overview of the email campaign.
    • Delivery Rate Insights - These insights provide data about how many emails were successfully delivered to recipients' inboxes compared to the total number of emails sent.
    • Open Rate Insights - Open rate insights show the percentage of recipients who opened the email compared to the total number of emails delivered.
    • CTR Insights - CTR insights measure the percentage of recipients who clicked on a link within the email compared to the total number of recipients who opened it.
    • Conversion Rate Insights - Conversion rate insights indicate how many recipients took the desired action after clicking on a link in the email.
    • Device Compatibility Insights - These insights assess how the email appears on different devices.
    • Personalization & Engagement Suggestions - These are recommendations aimed at improving the personalization of the email content to enhance engagement.
    • Email Client Compatibility Findings - This refers to how the email displays across different email clients.
    • Actionable Recommendations - These are specific, data-driven suggestions provided by the marcomm software to help improve future email campaigns.
Note: To view some example queries, see Queries - Examples.