Adding custom profile properties

Create an Individual Profile Property, Such as a Custom Customer Attribute, from the Profile Property Details Dialog Box.

About this task

Note:
This page is available for CDM-enabled tenants.
Each profile property maps a field in the incoming source payload to a column in the profile view. To add a custom property, bind it to a custom source column.

Procedure

  1. Go to CDP > Profile Management > Profile Properties, and then click + Properties.
    Figure 1. Profile Property Details dialog box

    Profile Property Details dialog box
  2. In the Source Type list, select the ingestion service or data provider that feeds the property: dataingestionapi, analyze_post, or default.
    Note:
    This field is mandatory.
  3. In the Property box, type the technical system name of the property, for example CustomerAge.

    Use alphanumeric characters only. Do not include spaces.

  4. In the Display Name box, type the label to display in the segment builder and in Customer One View, for example Customer Age.
  5. Verify that Table Name is set to vw_profile.
  6. In the Source Column list, select the physical column to which the property binds.
    Note:
    For a custom property, the source column must be custom. This field is mandatory.
  7. In the PII list, select the data privacy classification: None (default), Masked, or Encrypted.
  8. In the Data Type list, select one of the following options:
    • String
    • Number
    • Date Time
    • Date
    • Array of Strings
    • Array of numbers
    • Array of dates
    Note:
    This field is mandatory.
  9. In the Format Type list, select the format to apply during display and evaluation: Number, Date, Currency, or None.
  10. In the Payload Mapping box, type the JSON key in the source API payload that maps to this property, for example age.
  11. Select the following check boxes as needed:
    • Select Enumerable to treat unique values as distinct drop-down options in segmentation filters.
    • Select Segmentable to make the property available as a filter criterion in the segment builder.
  12. Under Key Type, select Primary, Secondary, or None to specify whether the property acts as an identifier in identity resolution.
  13. Click Save.

Results

The property is added to the Profile Properties list.