Google Ads
This section display the Google Ads performance for each Google Ads account.
The Google Ads page provides a detailed breakdown of key campaign metrics across connected Google Ads accounts. This page is designed to help marketers and analysts monitor ad efficiency, optimize budgets, and track campaign effectiveness in real time.
The Account drop-down list displays all the accounts under Manager Account for Google. Select an account, and based on the selected account, the page displays the key metric details as shown below.
For each Google Ads account, the following metrics are displayed per campaign:
| Metric | Description |
|---|---|
| Campaigns | List of active and paused campaigns. |
| Budget | Daily or total budget allocated per campaign. |
| Status | Campaign status (Active, Paused, Ended, etc.). |
| Optimisation Score | Google's recommendation score to improve campaign performance. |
| Account | Google Ads account name or ID associated with the campaign. |
| Campaign Type | Type of campaign (Search, Display, Video, Shopping, etc.). |
| Avg. CPV | Average cost-per-view (for video campaigns). |
| Avg. CPM | Average cost per 1,000 impressions used for brand awareness campaigns.. |
| Interactions | Total user interactions (clicks, views, etc.). |
| Interaction Rate | Percentage of interactions per impression. |
| Avg. Cost | Average cost per interaction. |
| Cost | Total amount spent for the campaign. |
| Impressions | Number of times the ad was shown across search, display, and video networks. |
| Bid Strategy Type | Bidding strategy (e.g., Manual CPC, Target CPA, Maximize Conversions). |
| Clicks | Number of clicks received on search or display ads. |
| Conversions | Number of completed goals (sales, form fills, etc.). |
| Avg. CPC | Average cost-per-click for search and display ads. |
| Cost / Conversions | Total cost divided by the number of conversions. |