Facebook Ads
This section display the Facebook Ads performance for each Facebook Ads account.
The Facebook Ads page displays critical advertising metrics for campaigns running across Facebook and Instagram. This data helps marketers evaluate engagement, efficiency, and ad quality at both the campaign and account levels.
The Account drop-down list displays all the accounts under Business Account for Facebook. Select an account, and based on the selected account, the page displays the key metric details as shown below.
For each Facebook Ads account, the following metrics are displayed per campaign:
| Metric | Description |
|---|---|
| Campaign | Campaign ID or reference number. |
| Campaign Name | Human-readable name of the campaign. |
| Clicks | Number of times users clicked on the ad's call-to-action (CTA) button or image. |
| CTR (Click-Through Rate) | Percentage of people who clicked on your ad after seeing it. Typically this is calculated for engagement ads |
| Engagement Rate Ranking | How your ad's engagement compares to others targeting the same audience. |
| Frequency | Average number of times each person saw the social media ad. |
| Impressions | Total number of times your ad is shown in the feed or stories. |
| Objective | The goal set during campaign creation (e.g., Conversions, Reach, Traffic). |
| Optimization Goal | The specific event Facebook is optimizing for (e.g., Link Clicks, Landing Page Views). |
| Quality Ranking | How your ad’s perceived quality compares with ads competing for the same audience. |
| Reach | The number of unique users who saw the ad across feeds and stories. |
| Spend | Total amount spent on the campaign within the selected date range. |