Meta Pixel Integration

This page provides an overview of Meta Pixel, its use cases, and the step-by-step process for integrating Meta Pixel as a destination in HCL CDP.

Meta Pixel is a JavaScript snippet that tracks visitor activity and gathers critical metrics for building effective marketing and advertising campaigns. It collects data such as:

HTTP headers
Pixel ID
Meta cookies
User interactions (e.g., button clicks)
Conversion values
Website field names

Use Cases of Meta Pixel

Lookalike Audiences

Reach new audiences with characteristics similar to your existing customers.
Based on demographics, interests, and behaviors from your Custom Audience.

Conversion Tracking and Optimization

Track visitor actions (conversions) for ad performance analysis.
Use conversions to define custom audiences for ad targeting.

Remarketing

Create Custom Audiences from website visitors.
Automatically showcase dynamic ads based on user interactions with your products.

Custom Conversion Rules

Create rules for tracking specific actions, such as purchases of items within a price range.
Optimize ad delivery to reach audiences most likely to act.

Connection Modes


Connection	Web	Mobile
Device Mode	✅	🚫
Cloud Mode	🚫	🚫

Event Tracking Methods

Meta Pixel supports three key tracking methods:

Track Events: Logs standard or custom events using the fbq('track') function. For example:
```
fbq('track', 'Purchase', {currency: "USD", value: 30.00});
```
Identify Events: Logs custom events with customer properties using fbq('trackCustom'). For example:
```
fbq('trackCustom', 'identify', {name: "John Doe", city: "Mumbai"});
```

Page Events: Logs page views using fbq('track') with PageView. For example:

fbq('track', 'PageView', {name: "home", title: "Home Page", path: "/home"});

Standard and Custom Events in Meta Pixel

Standard Events: Predefined by Meta, used for conversion tracking, optimization, and audience building. For example:
```
fbq('track', 'AddToCart', {content_ids: ['123'], value: 50, currency: "USD"});
```
To see all the standard event lists and their description you can click here.
Custom Events: Actions not covered by standard events. Custom names represent specific actions. For example:
```
fbq('trackCustom', 'ShareDiscount', {promotion: 'share_discount_10%'});
```

Custom Data Parameters

Custom parameters allow additional data collection for ad optimization.

Example:

<script>
fbq('track', 'ViewContent', {
  content_name: 'Running Shoes',
  content_category: 'Apparel > Shoes',
  content_ids: ['1234'],
  value: 0.50,
  currency: 'USD'
});
</script>

Tip: For more on Custom data parameters click here.

Setting up Meta Pixel destination in HCL CDP

To add Meta Pixel as a destination in the HCL CDP, follow the steps below:

Navigate to Data Pipeline > Destinations, and click +Create Destination.
Select Meta Pixel from the catalog, and click Continue.
Choose a source and click Continue.
In the Destination Name field, enter a unique name for your destination, and click Submit.
In the OVERVIEW tab, toggle the Status button to activate, and confirm activation.
In the Configuration tab, paste the Pixel ID from Meta Pixel’s creation page.
In the Map Events section, define mappings for your events to Meta Standard Events, and add fields as needed.
Enable/disable options like Limited Data Use, Advanced Matching, and Send UserId as External ID using toggle buttons.
Click Update to save settings.

Verify Events in Meta Pixel

To verify events at Meta Pixel, follow the steps below.

Go to Meta Events Manager.
Select your Pixel from the left navigation panel.
Check the event dashboard to verify the events sent by HCL CDP. For reference, check the below image.