Using the product tag with IBM Digital Analytics
If your site is integrated with IBM Digital Analytics, you can use the default
implementation of the <cm:product />
tag that WebSphere Commerce provides.
The <cm:product />
tag generates the following IBM Digital Analytics
tag: cmCreateProductviewTag
.
Tag placement in store pages
Include the <cm:product
/>
tag in the product display, item display, bundle display, and package display JSP pages.
In the page, place the <cm:product />
tag before the <cm:pageview
/>
tag.
You must also include the tag library in the JSP file before the main page content by using the following code:
<%@ taglib uri="http://commerce.ibm.com/coremetrics" prefix="cm" %>
The data that the <cm:product />
tag generates is different depending on
which IBM Digital Analytics tag library type your store uses. To see examples, go to one of
the following sections in the following topic:
Example of tag usage and output for IBM Digital Data Exchange (DDX)
If your WebSphere Commerce store is integrated with DDX to simplify collecting analytics data, the<cm:product
/>
tag generates data into the digitalData JavaScript object that is
sent to DDX. DDX can then relay
the data to IBM Digital Analytics. The generated data that in this JavaScript object can
look like the following output:
digitalData.product=new Array();
digitalData.product[0]={};
digitalData.product[0]={attributes:{exploreAttributes:''},
category:{primaryCategory:'3074457345616676683', virtualCategory:''},
productInfo:{productID:'MCL008_0802', productName:'Albini Dark Gray Wool Suit'}};
For more information about integrating with DDX, see IBM Digital Data Exchange integration.
Examples of tag usage: for the custom IBM Digital Analytics library
The<cm:product />
tag generates the following IBM Digital Analytics data
tag:cmCreateProductviewTag(pageId, productID, productName, categoryID, store_id,
pageCount, masterItemCategory, catIDoverride, attributes)
Example 1:
To pass basic data to IBM Digital Analytics about a product a customer viewed:
Include tag in your store page with the following code: |
|
Example of IBM Digital Analyticsdata tag generated: |
|
Example 2:
To pass Explore attributes to Coremetrics, use the extraparms
parameter
(second position):
extraparms
values. You must specify the values using properly
escaped JavaScript: - Simplified syntax example
extraparms="value1-_-value2,value3-_-value4"
- Properly escaped JavaScript example
extraparms="\"value1-_-value2\",\"value3-_-value4\""
If any of your extraparms
values are JavaScript variables, see the syntax
rules explained in Syntax for passing JavaScript variables as extra parameters.
Include tag in your store page with the following code: |
|
Example of IBM Digital Analyticsdata tag generated: |
|
For details about each parameter in the IBM Digital Analytics data tag, see the documentation that is provided by IBM Digital Analytics.