IBM Digital Data Exchange integration
With this integration, customer behavior data can be collected with existing WebSphere Commerce analytics tags and sent to DDX. DDX can then relay the data to IBM Digital Analytics, and other IBM and third-party analytics providers.
- For more information about the W3C specifications for JavaScript objects, see the Customer Experience Digital Data Layer documentation that is provided by the W3C Customer Experience Digital Data Community Group.
- For more information about DDX, see IBM Digital Data Exchange.
- Enable the
useDDX
setting in your analytics provider configuration file. - Configure DDX to deploy IBM Digital Analytics tags to your generated store html pages.
By enabling the integration, WebSphere Commerce no
longer calls store page cmCreate
functions to pass parameter values for analytics
tags directly to IBM Digital
Analytics. Instead,
the DDX integration
configuration declares a JavaScript object, digitalData, which stores that
parameter value data. When your store is integrated with IBM Digital
Analytics, the tag function calls that are
deployed using DDX
automatically detect and transmit the data that is defined in the digitalData
JavaScript object to IBM Digital
Analytics and
other analytics providers.
cmCreate
functions to pass parameter values.