Using the page view tag with IBM Digital Analytics
If your site is integrated with IBM Digital Analytics, you can use the default
implementation of the <cm:pageview />
tag that WebSphere Commerce provides.
The <cm:pageview />
tag generates the following IBM Digital Analytics
tag: cmCreatePageViewTag
.
Tag placement in store pages
Include the <cm:pageview
/>
tag in all pages that customers can view. This tag is not necessary on JSP fragments or
other included file assets. The page view tag must be the last tag within the
<body>
element of any JSP file.
You must also include the tag library in the JSP file before the main page content by using the following code:
<%@ taglib uri="http://commerce.ibm.com/coremetrics" prefix="cm" %>
The data that the <cm:pageview />
tag generates is different depending on
which IBM Digital Analytics tag library type your store uses. To see examples, go to one of
the following sections in the following topic:
Example of tag usage and output for IBM Digital Data Exchange (DDX)
If your WebSphere Commerce store is integrated with DDX to simplify collecting analytics data, the<cm:pageview />
tag generates data into the
digitalData JavaScript object that is sent to DDX. DDX can then relay the data to
IBM Digital Analytics. The generated data that in this JavaScript object can look like the
following
output:digitalData.page={attributes:{exploreAttributes:'', extraFields:''}, category:{primaryCategory:''},
pageInfo:{onsiteSearchResults:'', onsiteSearchTerm:'', pageID:document.title}};
digitalData.pageInstanceID='wcs-standardpage';
For more information about integrating with DDX, see IBM Digital Data Exchange integration.
Examples of tag usage: for the custom IBM Digital Analytics library
The<cm:pageview />
tag generates the
following IBM Digital Analytics data
tag:cmCreatePageviewTag(pageID, categoryID, searchString, searchResults, storeId, attributes)
Example 1:
To pass the basic page view data to IBM Digital Analytics:
Include tag in your store page with the following code: |
|
Example of IBM Digital Analytics, formerly known as Coremetrics Analytics data tag generated: |
|
Example 2:
To pass the basic page view data with the page category details to IBM Digital Analytics:
Include tag in your store page with the following code: |
|
Example of IBM Digital Analytics, formerly known as Coremetrics Analyticsdata tag generated: |
|
Example 3:
On a search results page, to send search data to IBM Digital Analytics:
Include tag in your store page with the following code: |
|
Example of IBM Digital Analytics, formerly known as Coremetrics Analytics data tag generated: |
|
For details about each parameter in the IBM Digital Analytics data tag, see the documentation that is provided by IBM Digital Analytics.