Question and answer tree
When you set up the Guided Sell metaphor, you create a list of questions and answers for each category of product data. Answers can lead to follow-up questions, and each of those questions then presents another set of answers. The questions and answers are arranged in a tree structure, called a question and answer tree.
Customers do not actually see the tree; they are presented with only one question and set of answers at a time. Depending on how customers answer the first question, they will traverse different branches of the tree.