Feature Pack 7 or later

Creating a product browsing history e-Marketing Spot

In this task, you use a Web Activity to create an e-Marketing Spot on your site that displays previously viewed items to the shopper. This is also called a browsing history or account browsing history.

This customization mimics the deprecated Browsing History page.
Note: This feature can also be implemented through use of the IBM Product Recommendations widget. For more information about the IBM Product Recommendations widget, see IBM Product Recommendations widget.

Before you begin

To use a Web Activity running in an e-Marketing Spot to display a customer's browsing history:

Procedure

To use a Web Activity running in an e-Marketing Spot to display a customer's browsing history:
  1. Open the Marketing tool.
  2. From the toolbar, click the arrow on the right side of Create New Create New; then select Web Activity.
    The New Activity From Template window opens.
  3. Double-click the Display Recently Viewed Products template to use it.
    A new Web Activity is created with an E-Marketing Spot target and a Display Recently Viewed action.
  4. Name the new Web Activity to be able to further customize it.
    For this example, the Web Activity is named "Recently viewed products".
  5. Click the E-Marketing Spot target icon to define it.
    Enter the e-Marketing Spot RecViewed_CatEntries and click the Find and Add button.
    The RecViewed_CatEntries e-Marketing Spot is added to run the Recently viewed products Web Activity.
  6. Click the Display Recently Viewed action icon to set its options.
    1. Select type Catalog Entries.
    2. Set the maximum number of entries to 10.
    3. Click Save and then Close.
  7. Enable the Web Activity. Right-click on the Web Activity, and click Activate in the menu.

Results

When shoppers visit pages with the activated Web Activity running in the specified e-Marketing Spot, the previous 10 catalog entries they visited are displayed.