Optional features give you more control over your promotions

New options to define promotions

When creating promotions in the Promotions tool, you can use the following new optional features to tailor your promotion. To understand which of the 28 promotion types support the new features, see Promotion type feature matrix.

Target specific catalog attributes

You can now specify that a promotion applies only to catalog entries that have certain attribute values defined in the Catalogs tool. For example, a lawnmower promotion could target only lawnmowers for which the Manufacturer attribute is ExampleCompany in the catalog.

Let customers choose a free gift

Make your order-level free gift promotion even more appealing by letting customers pick from a list of free gift options.

Target a payment type

You can now specify that a customer must pay with a specific method to qualify for the promotion. For example, the customer must pay with the store credit card to qualify.

Specify a maximum discount amount

To minimize risk on percentage off promotion types, you can now place an upper limit on the amount of money a customer can save. If you have a promotion reward of 20% off orders of $500 or more, you can limit the maximum discount amount to $200.

Best deal support on the storefront

When a customer order qualifies for multiple promotions in the same promotion group, the promotions are automatically applied so that the customer receives the best deal. The promotion tool now automatically compares promotions with equal priority and applies the promotions in the sequence that offers the lowest overall purchase price. This sequence makes setting promotion priorities less complex – and it keeps your customers happy.