What's New in HCL MaxAI CDM
The new features in the first release of HCL MaxAI CDM are as follows:
The following list mentions the new features and changes to existing features, in HCL
Detect for version 26.1.0.IF2:
- MariaDB 10.6 and Later Support
- This release supports MariaDB 10.6 and later.
- CDP-CDM Integration for Contact and Response History
- CDM now brings campaign contact and response history from HCL Unica Campaign and CleverTap into one standardized model. Contacts and responses at the customer, account, and CleverTap customer levels are linked to a single customer, so Customer 360 and Campaign 360 show a complete view of campaign interactions across platforms.
- New Contact and Response History Tables
- Two new tables, BDV_UA_COMBINED_CONTACTHISTORY_SNAPSHOT and BDV_UA_COMBINED_RESPONSEHISTORY_SNAPSHOT, store all campaign contacts and responses in one place with full history. Each record identifies its source system, so teams can analyze Unica and CleverTap activity together or separately.
- New Campaign 360 Spend and Revenue Attributes
- Two new attributes: spent and revenue. Show how much a campaign cost and how much revenue its conversions generated, supporting return on investment (ROI) analysis for each campaign.
- New Campaign 360 and Customer 360 Identifier and Audience Attributes
- Three new attributes: campaign_key and total_target_audience_size in Campaign 360, and customer_360_id in Customer 360. Provide stable record identifiers and the target audience size excluding control groups, making joins and audience analysis easier.
What's New in 26.1.0
- Flowchart 360
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A new 360-degree analytical view that extends Campaign 360 with execution-level visibility into each campaign flowchart. It helps in ranking historical flowcharts based on intent matching and historical performance metrics of the flowchart.
- Compare performance across flowcharts within a campaign to find top-performing execution paths.
- Track flowchart trends over time, and ask MaxAI questions such as which flowchart had the highest response rate or which flowcharts have not run recently.
- ML-Driven Personalization: Send Time Optimization and Next Best Channel
- CDM now feeds machine-learning models that predict the best time to reach each customer (Send Time Optimization) and the best channel to use (Next Best Channel). These predictions are made available in Customer 360 and made accessible to MaxAI agents increasing response likelihood and personalizing channel selection at the individual customer level.
- Snowflake Cloud Support
- CDM can now be deployed on Snowflake Cloud as a fully managed, cloud-native data warehouse covering all CDM artefacts. Recommended for cloud-first deployments.
- Microsoft SQL Server 2019 and 2022 Support
- CDM now supports Microsoft SQL Server 2019 and 2022 across all layers, providing an on-premise deployment path.
- New Customer 360 Consent Attributes — Push and WhatsApp
- Two new consent flags: consent_for_marketing_push and consent_for_marketing_whatsapp. Let teams confirm opt-in before sending push notification or WhatsApp campaigns, supporting channel compliance.
- Per-Channel Contact Fatigue Attributes
- Five new 7-day contact-count attributes (email, SMS, push, WhatsApp, and RCS) enable per-channel fatigue monitoring and outreach coverage tracking at the customer level.