How to Choose the Right Target Table

Use this decision guide when you are unsure which CDM entity to target. Work through the questions from top to bottom and stop at the first match.

Table 1. Target Table Selection Guide
If the source data describes... Start with this subject area Primary LDZ candidate
A person, customer, lead, or prospect as an individual Party ldz_party_demographic
A verified identity document (passport, PAN, national ID) Identity ldz_party_identity
A way to contact a party (email, mobile, social) Contact ldz_party_contact / ldz_contact_dtl
A physical location associated with a party or branch Address ldz_party_address_det / ldz_address_det
A formal financial or service account Account ldz_account_dtl
Who owns or is linked to an account and in what role Account–Party Relationship ldz_account_party
Account balances at a point in time Account Balances ldz_account_balances
A product in a catalogue Product ldz_product_dtl
A loan and its terms Product – Loan ldz_loan_dtl
A credit card and its limits/terms Product – Credit Card ldz_creditcard_dtl
A deposit holding Product – Deposits ldz_deposits_details
A financial movement or transaction Transaction ldz_acct_party_trans / ldz_loan_trans / ldz_creditcard_trans
A marketing campaign or execution record Campaign ldz_campaign / ldz_treatment_execution
Consent or regulatory preference Consent ldz_party_consent / ldz_party_gdpr_consents
A digital session, device, or clickstream event Event ldz_party_session_dtl / ldz_device_party_events
A relationship between two parties (parent–child, household) Party Relation ldz_party_relation
A branch or geographical unit Branch ldz_branch_dtl