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What the disclaimer means and when to verify AI-generated content.
MaxAI AI Assistance, please verify key information
MaxAI generates responses using a combination of your live Unica+ data and the knowledge built into the AI model. While it is designed to be accurate and helpful, AI-generated content can occasionally be incomplete, based on outdated context, or misaligned with your specific business rules.
This disclaimer is shown on every MaxAI response as a reminder to apply your own judgement — particularly when the response will inform a business decision, campaign execution, or customer-facing action.
It does not mean MaxAI is unreliable. It means MaxAI, like any intelligent system, works best when you stay engaged with the output and verify it against your source systems when it matters.
| Topic | What to check? |
|---|---|
| Numerical figures | Revenue totals, open rates, CTR, conversion numbers — always confirm against your live Unica+ reports before sharing or actioning. |
| Audience segment sizes | MaxAI may estimate audience size. Verify the actual count in HCL CDP before campaign launch to avoid over- or under-targeting. |
| Dates and timelines | Campaign schedules, journey milestones, and offer validity dates — confirm these in the source module (Campaign, Journey, or Plan). |
| Regulatory and compliance guidance | MaxAI does not provide legal advice. Never rely on it alone for GDPR, DPDP, or other regulatory compliance decisions. Consult your legal or compliance team. |
| External benchmarks and references | Industry benchmarks, third-party statistics, or external product names — verify from the original source, as these may be outdated or model-generated approximations. |
| Recommended marketing actions | MaxAI suggestions on targeting, messaging, or channel strategy are AI-generated recommendations, not guaranteed best practices. Use your team's judgment alongside them. |
- Queries about your live Unica+ data — campaigns, journeys, segments, and plans it has direct access to through the platform.
- Product guidance and how-to questions — steps, configuration, navigation, and feature explanations backed by the Unica+ documentation.
- Generating draft content — email subject lines, body copy, and offer text as a starting point for your team to refine.
- Natural language segment creation — converting your audience criteria into CDP rules, which you can review before publishing.
- Analytical summaries — reading chart data and surfacing trends, with the caveat that you verify specific numbers against source reports.
- Be specific: 'Show email open rates for the Credit Card Upsell campaign in Q1 2025' produces far more accurate results than 'show me campaign performance.'
- Provide context: If you are asking for a recommendation, tell MaxAI what you are trying to achieve — 'I want to reduce churn in my mobile banking segment' — not just what you want to see.
- Follow up: If a response is partially right, refine it in the same session. MaxAI holds conversation context and can adjust its response based on your follow-up.
Each MaxAI response includes a thumbs up and thumbs down feedback option. Use these to signal whether a response was helpful or not. Your feedback helps HCL improve MaxAI's accuracy and relevance for your organisation over future releases.
For errors, unexpected behaviour, or concerns about a specific response, contact your Unica+ administrator or raise a support ticket at support.hcl.com referencing 'MaxAI response quality.'