- An Introduction to MaxAI
HCL Unica MaxAI is the AI-powered intelligence layer of Unica+, providing a family of specialized AI agents that help marketers work faster and smarter across the entire Unica suite.
- MaxAI Conversational Agent
MaxAI Conversational Agent, also known as the MaxAI Assistant helps in real-time decisions and optimizations.
- Campaign Creation Agent
Campaign Creation Agent allows users to describe campaign objectives in natural language, enabling the system to generate campaign flowcharts based on historical data and past performance. The agent supports both starting from scratch and leveraging past successful campaigns.
- Journey Creation Agent
To create journeys using MaxAI, first refer to the Journey Admin Guide, specifically the Journey AI Support (Add Journey via MaxAI) chapter, for details on the required system configuration and permissions setup for MaxAI.
- MaxAI Creatives Agent
MaxAI Content Generation enables a Marketer to effortlessly optimize the content of their emails in Unica Deliver and Rich Text Fields during Offer creation or Offer modification in Centralized Offer Management. With intelligent AI-driven suggestions, marketers can instantly refine their messaging for better clarity, tone, and impact ensuring that the core message resonates with their audience.
- MaxAI Insights Agent
MaxAI Insights agents provide the following insights:
- Optimize Agent
Optimize Agentic AI is built on a multi-layered security and licensing model, this feature streamlines the process of creating, listing, and analyzing optimization sessions via natural language processing.
- Multilingual Support in MaxAI
In release 25.1.1, MaxAI introduced Multilingual support. If multilingual support is not working on MaxAI, contact your administrator.
- Appendix
