MaxAI is an AI-driven offering introduced in 25.1.0 version of HCL Unica+. It is a part of the HCL Unica+ marketing platform.
MaxAI Assistant helps in real-time decisions and optimizations.
MaxAI Content Generation enables a Marketer to effortlessly optimize the content of their emails in Unica Deliver and Rich Text Fields during Offer creation or Offer modification in Centralized Offer Management. With intelligent AI-driven suggestions, marketers can instantly refine their messaging for better clarity, tone, and impact ensuring that the core message resonates with their audience.
MaxAI Email Scoring and Insights enables a Marketer to improve their email content by scoring it based on various marketing-related parameters. With intelligent AI-driven suggestions, marketers can refine their email communication to make it a professional and high-impact marketing communication. This feature is applicable only for Unica Deliver.
Access actionable insights for Unica Journey. In just a few clicks, marketers can move from observation to action.
MaxAI Reporting Insights provides AI-driven insights for contextual and actionable-analysis based on the selected chart or report. With the analysis, you can continue to the chat with the AI in MaxAI assistant, ask follow-up questions to receive appropriate responses enabling seamless exploration of trends, detection of anomalies, and data-driven recommendations.
MaxAI also integrates with HCL Discover. MaxAI Session Insights provides AI-driven contextual insights and actionable-analysis based on the selected session.
Transform everyday questions into precise MariaDB SQL queries for Campaign, Deliver, or Journey data.
Rephrase your question, fetch docs via embeddings, and get a concise answer.
MaxAI can execute tasks in Plan like List Approvals, Create Approvals, Assign Approvals, Update Approval Status and Modify Due Date, and Assigning Offers or Offer Lists to Approvals.
Generates Athena SQL + JSON criteria for Unica CDP segments. The SQL returns customer_id and JSON defined filters.
Generate SQL for Journey tables: Performance, Milestones, Goals, and Touchpoints.
The following sections contain examples for proper queries that you can ask MaxAI related to Unica or HCL Discover.
The following are some frequently asked questions related to MaxAI Assistant:
This topic explains how the system handles scenarios where it cannot generate a response due to incomplete or unclear inputs. It provides users with insights into fallback mechanisms, error messaging, and clarification requests.
