An Introduction to MaxAI

MaxAI is an AI-driven offering introduced in 25.1.0 version of HCL Unica+. It is a part of the HCL Unica+ marketing platform.

Overview

MaxAI is an advanced AI-powered platform designed to streamline data analysis, documentation search, and report interpretation within the HCL Unica+ offering. It integrates Natural Language Processing (NLP), document embeddings, and advanced LLM (Learning Language Model) capabilities to deliver precise and actionable insights.

Key Features

The key features of MaxAI are as follows:

Feature Name Description
MaxAI Assistant Helps in real-time decisions and optimizations. Ask any query related to Unica product suite and the Assistant provides quick and accurate answers. The supported queries are:
  • Analytical queries
  • Segment creation queries
  • Plan approval queries
  • Unica product documentation-related queries
MaxAI Content Generation Enables a Marketer to effortlessly optimize the content of their emails. With intelligent AI-driven suggestions, marketers can instantly refine their messaging for better clarity, tone, and impact ensuring that the core message resonates with their audience. Content Generation includes:
  • Email Text Generation
  • Subject Line Analysis
  • Text Fields and Rich Text Editor Fields in Offers
MaxAI Email Scoring and Insights Enables a Marketer to improve their email content by scoring it based on various marketing-related parameters. With intelligent AI-driven suggestions, marketers can refine their email communication to make it a professional and high-impact marketing communication.
MaxAI Journey Insights Access actionable insights for Unica Journey and Unica Deliver. In just a few clicks, marketers can move from observation to action.
MaxAI Reporting Insights AI-driven insights provides contextual and actionable-analysis based on the selected chart or report. With the analysis, you can continue to the chat with the AI in MaxAI assistant, ask follow-up questions to receive appropriate responses enabling seamless exploration of trends, detection of anomalies, and data-driven recommendations.
MaxAI Session Insights AI-driven insights provides contextual and actionable-analysis based on the selected session.

Points to Remember when using an AI-driven component

Because MaxAI incorporates advanced AI and GenAI technologies, users should be aware of the following behaviors and best practices:
  • Iterative Learning and Improvement: MaxAI leverages iterative improvements. Initial responses may vary in accuracy and relevance; both prompts and responses can refine over time based on user feedback and improved system tuning. Expect continuous enhancement, not day-one perfection.
  • Non-deterministic Outputs: MaxAI utilizes large language models (LLMs), which are inherently non-deterministic, identical queries may yield different responses across sessions or users.
  • Context-dependent Results: For analytical queries, MaxAI tries for accurate computation based on available data. However, how results are summarized or explained may vary depending on the retained context for the session.
  • Handling of Vague or Incomplete Queries: Ambiguous or incomplete questions may trigger clarification prompts from MaxAI, or result in less precise answers. Providing context-rich and specific queries improves outcomes.
  • Session Context and Continuity: Cross-context or unrelated queries within the same session may lead to confusion or errors in responses. For best results, keep queries within a logical context thread or start new sessions for unrelated topics.
  • Data Dependency and Accuracy: MaxAI relies on access to up-to-date, accurate, and complete data sources. If the underlying data or documentation is outdated, incomplete, or inconsistent, the AI’s responses and analytical outputs may be impacted even if the logic or query syntax is correct.
  • Explainability: MaxAIs documentation related responses sometimes include links to underlying documentation or data. That helps to review supporting details when available.
Note: MaxAI output is generated by GenAI or other automated technologies. Such content is provided for informational purposes only. We request you to verify the accuracy and completeness of the information before completely accepting it.

MaxAI Workbench

MaxAI Workbench is an AI life cycle management platform for applying machine learning to real world problems. MaxAI Workbench encompasses the complete pipeline from raw data ingestion to a deployable machine learning model with a less-code/no-code approach. It includes the following sub-processes:
  • AutoML

    Enable business user-generated ML models with no code approach

  • MLOPs

    Model Versioning, Deployment & Drift Monitoring

  • MLac

    Machine Learning as Code for automatic pipeline code generation

  • Explainability

    Higher accuracy predictions with supported explanations and model confidence

Although. MaxAI Workbench is part of MaxAI, it has a separate set of documentation. For more information, see MaxAI Workbench documentation.