Welcome
User Guide
MaxAI Journey Insights
Access actionable insights for Unica Journey. In just a few clicks, marketers can move from observation to action.

HCL MaxAI Documentation
Release Notes
Deployment Guide
Administrator Guide
User Guide
- An Introduction to MaxAI
  MaxAI is an AI-driven offering introduced in 25.1.0 version of HCL Unica+. It is a part of the HCL Unica+ marketing platform.
- MaxAI Assistant
  MaxAI Assistant helps in real-time decisions and optimizations.
- MaxAI Content Generation
  MaxAI Content Generation enables a Marketer to effortlessly optimize the content of their emails in Unica Deliver and Rich Text Fields during Offer creation or Offer modification in Centralized Offer Management. With intelligent AI-driven suggestions, marketers can instantly refine their messaging for better clarity, tone, and impact ensuring that the core message resonates with their audience.
- MaxAI Email Scoring and Insights
  MaxAI Email Scoring and Insights enables a Marketer to improve their email content by scoring it based on various marketing-related parameters. With intelligent AI-driven suggestions, marketers can refine their email communication to make it a professional and high-impact marketing communication. This feature is applicable only for Unica Deliver.
- MaxAI Journey Insights
  Access actionable insights for Unica Journey. In just a few clicks, marketers can move from observation to action.
- MaxAI Reporting Insights
  MaxAI Reporting Insights provides AI-driven insights for contextual and actionable-analysis based on the selected chart or report. With the analysis, you can continue to the chat with the AI in MaxAI assistant, ask follow-up questions to receive appropriate responses enabling seamless exploration of trends, detection of anomalies, and data-driven recommendations.
- MaxAI Session Insights
  MaxAI also integrates with HCL Discover. MaxAI Session Insights provides AI-driven contextual insights and actionable-analysis based on the selected session.
- Appendix

MaxAI Journey Insights

Access actionable insights for Unica Journey. In just a few clicks, marketers can move from observation to action.

Accessing and Using MaxAI Insights

To use MaxAI Insights on Unica Journey, complete the following steps:

From the Dashboard, navigate to Journey > Orchestrate a Journey.
The Journey listing page opens. Select a Journey from any of the available tabs.
On the Journey Canvas page, click the MaxAI Insights button.
The MaxAI Assistant opens and the AI-generated insights appear in the Assistant.
To view more insights, click View detailed insights.
MaxAI displays a detailed insights within the Assistant window with details like (for example):
- Summary - This refers to a high-level overview or snapshot of the customer's journey.
- Audience Movement Patterns - This refers to how audiences (or individual customers) move through different stages or touchpoints of the customer journey.
- Bottlenecks in Decision Paths - Bottlenecks refer to points in the customer journey where customers face obstacles or delays that slow down their progression toward the desired action.
- Milestone Completion Trends and Goal Achievement - This focuses on tracking whether customers are reaching specific milestones or goals within their journey.
- Opportunities for Optimization and Efficiency Improvements - This refers to identifying areas within the customer journey where there’s room for improvement.
In the Ask to MaxAI textbox, type any further queries that you have related to the generated analysis.

For more examples related to queries and best practices, see Best Practices for Journey Queries.

Note: To view some example queries, see Queries - Examples.