HCL TECHNOLOGIES ABOUT US PRODUCTS & SOLUTIONS RESOURCES CONTACT US

Home
HCL Marketing Operations User Guide
HCL® Marketing Operations is a tool for enterprise planning, collaboration, and workflow that provides a complete solution for the needs of marketers. You can use Marketing Operations to get a comprehensive and holistic view of all marketing projects across your company.
HCL® Marketing Operations is a tool for enterprise planning, collaboration, and workflow that provides a complete solution for the needs of marketers. You can use Marketing Operations to get a comprehensive and holistic view of all marketing projects across your company.
In HCL® Marketing Operations, a business process is the representation of a collection of related, structured activities (a chain of events).
Within HCL® Marketing Operations, you can store and reuse marketing items.
A digital asset is any electronically stored document that you might want to use or reference in a marketing program. Digital assets can include brand images, marketing research documents, reference materials, corporate collateral, letterheads, or document templates.

Digital asset management

A digital asset is any electronically stored document that you might want to use or reference in a marketing program. Digital assets can include brand images, marketing research documents, reference materials, corporate collateral, letterheads, or document templates.

You can store all marketing assets in a secure, central location, by using HCL® Marketing Operations Assets, with the following advantages:

Use concepts that were approved in previous marketing campaigns.
Require pre-approval of material to reduce review times.
Assign usage guidelines and expiration dates to items.

Additionally, assets that are contained in Approval objects have integrated mark-up capabilities that enable collaboration between staff and agency partners and tracking of comments, edits, and changes within creative content.