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HCL Marketing Operations User Guide
HCL® Marketing Operations is a tool for enterprise planning, collaboration, and workflow that provides a complete solution for the needs of marketers. You can use Marketing Operations to get a comprehensive and holistic view of all marketing projects across your company.
HCL® Marketing Operations is a tool for enterprise planning, collaboration, and workflow that provides a complete solution for the needs of marketers. You can use Marketing Operations to get a comprehensive and holistic view of all marketing projects across your company.
In HCL® Marketing Operations, a business process is the representation of a collection of related, structured activities (a chain of events).

Business processes

In HCL® Marketing Operations, a business process is the representation of a collection of related, structured activities (a chain of events).

A business process can produce one of the following results:

Marketing activities that are targeted at a particular set of prospects or customers
Reusable marketing components that support these marketing activities

HCL Marketing Operations provides the following types of business processes: