Strategic planning and financial management

HCL® Marketing Operations includes strategic planning and financial management.

Manage strategic planning and financial management with the following features.

• Develop top-down budgets for marketing plans and the programs they contain.
• Track actual expenses that are incurred, regarding the budget.
• Facilitate spend tracking and reporting in Accounting (GL) terms.

In Marketing Operations, you use the following tools for Strategic Planning and Financial Management tasks.

• Accounts
• Budgets
• Cost Categories
• Invoices