Live Audience Conditions Overview

Live Audience Conditions enable you to define dynamic criteria that automatically match audience members based on profile attributes and real-time data.

Note:
This feature will be available starting with version 26.1.0.IF01

Live Audience Conditions are rule-based definitions that allow you to create segments of audience members who meet specific criteria. Unlike static segments, live conditions are evaluated dynamically, meaning the audience membership is constantly updated as new data arrives and conditions change.

Live Audience Conditions are used to:

  • Define target audiences for pipelines based on profile attributes
  • Create reusable audience definitions for multiple pipelines
  • Apply complex conditional logic with multiple attribute constraints
  • Combine conditions with AND/OR logic to create sophisticated audience definitions
  • Enable dynamic audience segmentation based on profile data