Static Audience Set Overview

Static Audience Sets enable you to create fixed groups of audience members by uploading predefined lists of identifiers.

Note:
This feature will be available starting with version 26.1.0.IF01

Static Audience Sets (also called Static Segments) are manually curated collections of specific audience members that do not change dynamically. Unlike Live Audience Conditions, which are evaluated based on profile attributes, Static Audience Sets consist of a fixed list of user identifiers that you define at a specific point in time.

Static Audience Sets are useful for:

  • Targeting a specific pre-selected group of customers (e.g., VIP customers, test users)
  • Excluding known users from campaigns (e.g., employees, competitors)
  • Uploading externally-created audience lists from marketing systems
  • Running targeted campaigns for specific events or promotions
  • Creating control groups for testing and analysis