Creating a Live Audience Condition

About this task

Use the Live Audience Conditions interface to create new audience definitions that dynamically match audience members based on profile attributes. The creation process involves providing a condition name, description, selecting the audience matching type, and defining raw conditions.

Procedure

  1. Click Unica Detect > Audience > Live Conditions.
  2. Click + Live Audience Conditions to create a new condition.
    A dialog appears where you can enter the condition name and description.
  3. Enter the condition details.
    1. In the Name field, enter a descriptive name for the audience condition (e.g., HighValueCustomers, USAResidents).
      This field is required.
    2. In the Description field, enter an optional description explaining the purpose and logic of the condition.
    3. Click Next to proceed to the condition definition interface.
  4. In the Condition Map, click the vertical three dots and select the Edit option.
  5. Click + Set Audience, and add the first raw condition by clicking Add Raw Condition.
    The raw condition options appears with list of attributes.
  6. In the Add Raw Condition list, either search or directly select the attributes, and click Add Selected.
    As a result, the attributes are listed in the Condition Map.
  7. In the condition definition interface, select the Audience Matching type.
    1. Click the Audience Matching dropdown menu and select either All (AND logic) or Any (OR logic).
      • All: Records must satisfy all conditions to be included
      • Any: Records need to satisfy only one condition to be included
  8. Define the raw condition.
    1. Click the Attribute dropdown and select a profile attribute (e.g., age, country, city).
    2. Click the Operator dropdown and select the comparison operator (e.g., Equal To, Greater Than, Less Than).
    3. In the Value field, enter the value to compare against the attribute.
  9. Add additional conditions as needed by clicking + between condition rows.
    1. Each new condition follows the same pattern: select attribute, operator, and value.
    2. Conditions will be combined using the selected Audience Matching type (All or Any).
  10. Review the Estimated Audience counter to see how many records match the conditions.
    The counter updates as you add or modify conditions, providing immediate feedback on the size of the resulting audience.
  11. Click Save to create the audience condition or Discard to cancel.
    Once saved, the condition is available for use in pipelines.

Results

Your live audience condition is created and available in the Live Audience Conditions list. It can now be used in pipelines to define target audiences.