Measures and Dimensions in Google Looker for the Email Channel - Part 1
The measures and dimensions for the various data exploration views of the email channel are as follows:
| Dimensions | Email Campaign Summary |
Email Campaign Summary by Day |
Email Campaign Response Analysis by Hour |
Email Campaign Recipient Details |
|---|---|---|---|---|
| Campaign Code | Yes | Yes | Yes | Yes |
| Campaign ID | Yes | Yes | Yes | |
| Campaign Name | Yes | Yes | Yes | Yes |
| Cell Code | Yes | Yes | ||
| Container ID | Yes | Yes | Yes | Yes |
| Container Name | Yes | Yes | Yes | |
| Date Fields | Yes | Yes | ||
| > Contact Date | Yes | Yes | ||
| > Contact Month | Yes | Yes | ||
| > Contact Quarter | Yes | Yes | ||
| > Contact Time | ||||
| > Contact Week | Yes | Yes | ||
| > Contact Year | Yes | Yes | ||
| > Response Date | Yes | Yes | ||
| > Response Month | Yes | Yes | ||
| > Response Quarter | Yes | Yes | ||
| > Response Time | ||||
| > Response Week | Yes | Yes | ||
| > Response Year | Yes | Yes | ||
| Document | ||||
| Yes | ||||
| Email (Masked) | Yes | |||
| Email Link | Yes | |||
| First Contact Hour | Yes | |||
| First Viewed Hour | ||||
| Mailing Code | Yes | Yes | Yes | Yes |
| Mailing Instance | Yes | Yes | Yes | Yes |
| Mailing Name | Yes | |||
| Response Date | Yes | |||
| > Date | Yes | |||
| > Hour of Day | Yes | |||
| > Month | Yes | |||
| > Quarter | Yes | |||
| > Time | Yes | |||
| > Week | Yes | |||
| > Year | Yes | |||
| Test Name | ||||
| Winning Criteria | ||||
| Winning Test |
| Measures | Email Campaign Summary |
Email Campaign Summary by Day |
Email Campaign Response Analysis by Hour |
Email Campaign Recipient Details |
|---|---|---|---|---|
| Challenge Response | Yes | |||
| Count | Yes | |||
| Hard Bounce | Yes | |||
| ISP Feedback | Yes | |||
| Other | Yes | |||
| Out of Office | Yes | |||
| Send Failed | Yes | |||
| Soft Bounce | Yes | |||
| Technical Issue | Yes | |||
| Total Click Rate | Yes | Yes | ||
| Total Clicks | Yes | Yes | Yes | |
| Total Delivered | Yes | |||
| Total Failed | Yes | Yes | ||
| Total Sent | Yes | |||
| Total Views | Yes | Yes | ||
| Unique Click Rate | Yes | Yes | ||
| Unique Clicks | Yes | Yes | Yes | Yes |
| Unique Complaints | ||||
| Unique Views | Yes | Yes | Yes | Yes |
| Unknown | Yes | |||
| Winner Unique Clicks | ||||
| Winner Unique Complaints | ||||
| Winner Unique Views |