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HCL Contact Optimization User's Guide
HCL® Contact Optimization is a web-based extension of HCL Campaign that allows you to determine the optimal contact strategy for each customer. You can optimize over time, looking across the proposed offers and channels across multiple marketing campaigns.
Optimization rules
HCL® Contact Optimization uses the rules and scores you define in your Contact Optimization session to mathematically determine the best combination of final contacts you use across your marketing campaigns.
Details for working with rules
This section explains how to add, edit, and delete rules in your Contact Optimization session.
Optimization Rule Exceptions
Use rule exceptions for your Min/Max # Offers capacity rule to adjust for changes over a limited time period.
Adding a Rule Exception to a Min/Max # Offers capacity rule
Click the Add a Rule exception link in the Rule Exception area below the Rule Definition area on a capacity rule page.

Adding a Rule Exception to a Min/Max # Offers capacity rule

Click the Add a Rule exception link in the Rule Exception area below the Rule Definition area on a capacity rule page.

About this task

This option is available after you add a time period to your capacity rule. You must save the rule before you can add, edit, or remove the exception.

You can have up to five Rule Exceptions per capacity rule.

You can view, edit, and remove Rule Exceptions from both the rule and the Contact Optimization session rules summary page.

When you save the rule exception, changes to the rule exception are saved regardless of your save actions for the Min/Max # Offers capacity rule. For example, you save changes to a rule exception, and then click Cancel on the rule definition page. Your rule exception changes are saved to the rule.