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HCL Contact Optimization User's Guide
HCL® Contact Optimization is a web-based extension of HCL Campaign that allows you to determine the optimal contact strategy for each customer. You can optimize over time, looking across the proposed offers and channels across multiple marketing campaigns.
About Contact Optimization
HCL® Contact Optimization is a web-based extension of HCL Campaign that allows you to determine the optimal contact strategy for each customer. You can optimize over time, looking across the proposed offers and channels across multiple marketing campaigns.
Contact Optimization key concepts
This section describes some of the key concepts you need to understand before you work with Contact Optimization.
Optimized Contacts Table
The optimized contacts table (OCT) is the list of optimized contacts and associated offers that Contact Optimization produces after it applies rules and constraints to the PCT.

Optimized Contacts Table

The optimized contacts table (OCT) is the list of optimized contacts and associated offers that Contact Optimization produces after it applies rules and constraints to the PCT.

The OCT is created when you create a Contact Optimization session. When you run a Contact Optimization session, Contact Optimization analyzes the PCT (populated by Campaign) using the optimization rules and constraints you configured. Contact Optimization populates the OCT with optimized contacts and their associated offers during this process. Campaign then retrieves the results from the OCT for use in a marketing campaign. The OCT is composed of a subset of the PCT fields, and a field for the score that is used for optimization (that is, the score that is being maximized).