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HCL Contact Optimization User's Guide
HCL® Contact Optimization is a web-based extension of HCL Campaign that allows you to determine the optimal contact strategy for each customer. You can optimize over time, looking across the proposed offers and channels across multiple marketing campaigns.
Use optimized contacts in marketing campaigns
After you optimize the proposed contacts, you must retrieve the optimized contacts from HCL® Contact Optimization to send marketing communications to these contacts.
(Optional) Define a trigger to start the post-optimization flowchart
You can define a trigger to automatically run the post-optimization flowchart after the Contact Optimization session completes running.

(Optional) Define a trigger to start the post-optimization flowchart

You can define a trigger to automatically run the post-optimization flowchart after the Contact Optimization session completes running.

About this task

The post-optimization flowchart retrieves these optimized contacts and uses them in your campaign.

A trigger is a text string that the Marketing Platform Scheduler sends when a run completes successfully or when a run fails. If you have a schedule that sends a trigger on completion, you can set another schedule to start a run when it receives that trigger.

For more information about defining triggers in Marketing Platform, see the HCL® Marketing Platform Administrator's Guide.