What's New in HCL CDP

In this release, we have introduced some new features, and we have made changes to some existing features or functionality.

The following list mentions the new features, and the changes to existing features, in HCL CDP 25.1.0.1:

New Features and Enhancement

Enhanced Batch Segmentation

Batch Segmentation has been improved with the following new features and enhancements:

  • Support for Array Data Type: Batch Segments now support array data types, including array<date>, array<string>, and array<numeric>. This ensures that filtered values are correctly passed to external APIs like CleverTap, facilitating more robust data exchange.
  • Publish Demographic Attributes: A new user interface allows you to select both demographic and event attributes for export. You can also customize the field names before publishing the data as a JSON file to your S3 buckets. This feature supports event-driven campaigns and seamless integration with your downstream systems.
  • Segment Count on Listing Page: You can see the audience size directly on the segment listing page for at-a-glance visibility. A new refresh button lets you update the segment count dynamically with a single click.

Enhanced Real-time Segmentation:

Real-Time Segmentation has been improved with the following new features and enhancements:

  • Multi-Data Source Support: Build segments using a combination of behavioral data, transactional data, conversion data, demographic data, and customer event data for a complete customer view.
  • Unrestricted "Action & Inaction Event Flow": The limitation on the number of data sources and event names that could be selected when creating "Action & Inaction Event Flow" has been removed. This allows for the creation of more complex and nuanced real-time scenarios.
  • Advanced Segment Logic: Create sophisticated segments by combining multiple segment rules using Boolean logic (AND, OR). The user interface now supports nested groups of conditions, enabling the construction of highly granular and precise segmentation logic. Intuitive UI options are provided for adding conditions, grouping them, and switching between operators.
  • Direct Publishing to External APIs: Real-time segments can now be directly published through Journey API or other external APIs. Options to select attributes of demographics and events, customize the field name before publishing them as json file to S3 buckets, and export data as JSON files to S3 buckets of Journey for orchestration workflows, or directly to platforms like CleverTap for engagement campaigns. The export payload supports demographic attributes, event-level data, and custom attributes, giving flexibility for downstream personalization.
  • Support for Array Data Type: Real-time Segments now support array data types, including array<date>, array<string>, and array<numeric>. This ensures that filtered values are correctly passed to external APIs like CleverTap, facilitating more robust data exchange.
  • Indicative Audience Count: Now, you can see a real-time count of your audience based on applied filter conditions, helping you make better decisions before activating a segment. This count is also visible on the segment listing and detail pages.
  • Refresh RTS Segment on Listing Page: A refresh button is now available on the listing page, allowing marketers to update audience counts with a single click. This ensures that real-time counts remain accurate and eliminates stale data on the dashboard.
  • RTS Count on Segment Listing: Audience counts are now displayed directly on the segment listing page, giving marketers instant visibility into segment sizes. This allows teams to prioritize segments quickly without the need to open each one individually.
  • RTS Count on View Segment Page: Segment counts are available on the segment detail screen, with dynamic real-time calculations to ensure the numbers are always up to date. Marketers can now make faster, data-driven decisions with live audience visibility.

What's New in v25.1.0.0.1

The following list mentions the new features, and the changes to existing features, in HCL CDP 25.1.0.0.1:

Segment Page Enhancements

The Segment page has been significantly enhanced to improve usability and segment logic visualization:

  • Empty Group: Now, users can create empty groups without any rules or groups within it.
  • Group Collapse/Expand Functionality: Users can now collapse or expand individual rule groups, allowing a more focused view of complex segment definitions.
  • Rule and Group Actions: Added support for moving and cloning rules and groups across different group levels to streamline segment creation. Groups can now be reordered using drag-and-drop, allowing users to easily adjust the sequence and structure of their segment logic.
  • Improved Group Visualization: Updated UI enables clearer identification of nested groups and logical operators, improving overall readability. Supports advanced logic building and flexibility in UI-based segment modeling.
  • One-liner Display for Collapsed Groups: When a group is collapsed, its underlying rules and logic (AND/OR) are represented as a concise summary line for quick scanning.
  • Nested Logical Operators: Added full support for using AND/OR logic within nested groups and rules, allowing the creation of more granular and flexible segments.

Role-Based Product Access

Introducing a role-based product access system to control which products and metrics are visible to a user based on their assigned role. Roles and product access are specific to each tenant (organization). The same role name can have different access in different tenants. Currently, the user role mapping is performed manually in the database.

Database Upgrade

  • Aerospike Database Upgrade: The Aerospike database has been upgraded from version 6.3.0.3 to 8.0.0.7, enhancing performance and stability.
  • MongoDB Database Upgrade: The MongoDB database has been upgraded from version 6.0.20 to 8.0.10, providing improved features and security.

What's New in v25.1.0

The following list mentions the new features, and the changes to existing features, in HCL CDP 25.1.0:

Event Support for Batch Segment

With the latest update, batch segments are enhanced to incorporate customer events as a data source. This allows for the use of customer event data in defining and refining batch segments, leading to more accurate audience targeting derived from user behaviors and actions.

Export Mid Funnel as Segment

The Export Mid Funnel as Segment feature has been updated to align with the latest user interface changes in Segments. This enhancement improves consistency and usability when exporting funnels as segments.

New Source Field in Segments Page

A new Source field has been added to the Segments page to indicate from where each segment was created. Segments can be created from the Funnels page or the Segments page.

Real-Time Segmentation

Enhanced real time segment creation through integrating HCL Detect to process the events. Now, real-time segment supports the following:

  • Data sources like customer demographics and events

  • create more complex segment rules using nested conditions, logical operators, and multi-attribute filters

Trends Charts

Introduced Trend Charts to visualize user event data over time, filtered by segments and event properties, to track engagement patterns and identify shifts in user interaction.

Social Engagement Ad Campaign Performance metrics

Introduced a new Social Engagement section to integrate with leading ad platforms, starting with Google Ads and Facebook Ads, to collect, process, and display social media performance metrics.

MaxAI Models integration in CDP

Introducing MaxAI integration, enabling the use of in-house AI/ML models to train, predict, and recommend both the best communication channel and the optimal time to reach each customer. As part of this release, introducing two key models: Next Best Channel (NBC) and Send Time Optimization (STO).

  • Next Best Channel (NBC) Model

    Leverage AI-driven channel affinity predictions to identify the most effective communication channel for each customer. Improve engagement by dynamically selecting the preferred channel such as email, SMS, WhatsApp, ATM-CP, or others, based on past interactions and customer behavior.

  • Send Time Optimization (STO) Model

    Predict the optimal time to engage each customer to maximize response rates and improve conversions. Use historical interaction data to automatically schedule outreach at the most effective moment.

Unica+ SSO for CDP

You can now access the CDP directly within the platform using SSO, improving security and streamlining the login experience.

Agentic Segment

Create customer segments faster using natural language. Agentic Segment, powered by MaxAI, enables users to define audience segments with simple prompts—no SQL or schema knowledge required.

Discover Integration

HCL CDP now supports integration with HCL Discover, enabling real-time behavioral event streaming through the Data Ingestion API (DIAPI).

With this release, HCL Discover can push selected user interaction events directly into CDP’s RTS pipeline for immediate ingestion and processing. Users can:

  • Filter which Discover events flows to CDP.

  • Configure CDP Primary Identifier in Discover.

  • Map Discover event attributes to CDP schema fields.

  • Set the CDP primary identifier from Discover to support consistent identity resolution.

Note: This integration currently supports known users only. Support for anonymous user handling is planned in a future release.