About HCL CDP

HCL Customer Data and Experience Platform (CDP) is a powerful, AI-driven platform that unifies customer data across channels to deliver real-time, actionable insights. Designed for enterprise scale, it enables hyper-personalized engagement, predictive analytics, and seamless integration with your existing MarTech stack.

  • 360° Customer View

    Combines data from web, mobile, CRM, and more to build a complete, real-time customer profile. Enables a deep understanding of customer behavior, preferences, and lifecycle.

  • Improved Customer Segmentation

    Uses unified data to create precise audience segments based on behavior, demographics, or intent. Enhances targeting accuracy and campaign relevance.

  • Real-Time Data Activation

    Processes and activates data instantly for timely marketing and service actions. Delivers personalized messages when they matter most.

  • Enhanced Personalization

    Enables tailored content, offers, and experiences across all customer touchpoints. Drives higher engagement, loyalty, and conversion rates.

  • Predictive Insights & Recommendations

    Leverages AI/ML models to suggest next-best actions, channels, or products. Improves conversion rates and customer satisfaction through smarter decision-making.