HCL Unica+ Documentation

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HCL Unica+ Documentation

HCL Unica+ is the next-generation marketing platform built for the Intelligence Economy—where context, trust, and speed define success.
It is an AI-first, precision marketing engine that empowers brands to deliver real-time, hyper-personalized experiences at scale—turning every customer interaction into a growth opportunity.

HCL CDP

HCL Customer Data and Experience Platform (CDP) is a powerful, AI-driven platform that unifies customer data across channels to deliver real-time insights. It enables hyper-personalized engagement, predictive analytics, and seamless integration with your existing MarTech stack.

HCL Detect

Detect is a powerful Complex Event Detection platform that empowers business users to configure and respond to a wide range of customer life-cycle events.

HCL MaxAI

MaxAI is an always-on marketing assistant for real-time decisions and optimization to improve marketer productivity by reducing manual work. You can also build and deploy predictive models with better audience prediction and targeting, leading to higher ROI.

Real-time Personalization

Real-time Personalization provides a one stop shop for designing real time marketing strategies. Configure the intended offers, select the target customers, and fine tune the rules of marketing rules.