Featured Products

HCL Unica Campaign
A web-based solution designed to help marketers create, execute, and analyze direct marketing campaigns. It offers a graphical user interface that simplifies the process of selecting, suppressing, segmenting, and sampling customer lists.
HCL Unica Journey
A goal-based orchestration solution within the Unica suite, designed to help marketers craft, execute, and visualize personalized, multi-step omnichannel customer experiences.
HCL Unica Interact
A real-time interaction solution within the Unica suite, designed to personalize customer experiences and determine the next best action for customer engagement across various channels, such as websites, call centers, point-of-sale systems, ATMs, and kiosks.
HCL Unica Deliver
A digital messaging solution within the Unica suite, designed to manage and execute large-scale, personalized marketing communications. It supports various channels, including email, SMS, mobile push notifications, and WhatsApp.
HCL Unica Plan
A comprehensive Marketing Resource Management (MRM) solution within the Unica suite. It provides a collaborative environment for the end-to-end planning, execution, and management of marketing initiatives.
Cloud Native Unica
A continuous integration and delivery solution that automates enterprise application deployment to any environment ranging from mainframes, middleware, and containers to cloud environments.

New Products

Marketing AION
An AI life cycle management platform for applying machine learning to real-world problems. Marketing AION encompasses the complete pipeline from raw data ingestion to a deployable machine learning model with a less-code/no-code approach.
HCL Detect
HCL Detect is a next generation enterprise marketing events detection product. It enables marketing teams to plan and manage the customer life cycle events to enable engagement products deliver personalized and highly contextual campaigns quickly.

Supporting Products

HCL Unica Platform
A cloud-native enterprise marketing automation solution designed to help businesses manage and optimize their marketing activities. It integrates various tools and modules for marketers to plan, execute, and analyze omni-channel marketing campaigns at scale.
HCL Unica Centralized Offer Management
A tool to streamline and optimize the creation, management, and distribution of marketing offers across multiple channels.
HCL Unica Segment Central
A centralized application within the Unica suite designed to create and manage strategic segments for marketing purposes. It allows marketers to define and organize segments based on specific rules and attributes from base tables.
HCL Unica Audience Central
A centralized application designed to create and manage audience levels for marketing campaigns. It allows you to categorize and classify your target audience using specific attributes to uniquely identify individuals.
HCL Unica Link
A low-code, fast, and flexible integration platform within the Unica suite. It is designed to seamlessly integrate third-party touchpoints and marketing technology (MarTech) applications with Unica, providing a unified customer experience.
HCL Unica Contact Central
A tool to manage customer contact preferences and regional preferences for marketing campaigns.

Other Products

HCL Unica Collaborate
A tool to facilitate the execution of centrally managed marketing campaigns across an organization. Corporate marketers can maintain control over corporate standards and business rules while enabling remote users to tailor campaigns to their local needs.
HCL Unica Optimize
A web-based extension of Unica Campaign designed to determine the optimal contact strategy for each customer. It helps marketers manage and optimize their marketing campaigns by considering various constraints and rules for effective customer interactions.