Unica Campaign License

Campaign license uses the marketing audience record to calculate the usage. A marketing audience record is defined as:

Marketing Audience Record

A Marketing Audience Record is a unique entity or entry in a database or file, or any data store containing customer or prospect information and accessed by the Unica Marketing Platform for marketing purposes.

A Marketing Audience Record can represent an active customer, inactive customer or prospect. This metric is derived by adding unique marketing audience records across audience levels serviced by Unica Marketing Platform in a given year.

Unica Campaign entitlements consumption is calculated using the following method:

  • Each distinct audience record is counted as 1 entitlement.
  • Unica Campaign license usage is measured only for base tables mapped in the flowcharts.
  • Unica Campaign license usage measures the base table record count for the flowcharts, which are executed in the licensing period.
  • Flowcharts for mapped tables/files are scanned to get the count of distinct audiences.
  • In case there are multiple base tables mapped for an audience level, then the maximum count of records with respect to a distinct audience is considered.
  • Base table could be mapped to database table or physical files.
  • For different audiences, the highest record for each audience will be considered.
  • Consumption count is the summation of audience records per audience level.
  • The same process is repeated for each Campaign partition. Campaign sends summation of records of each partition to Platform.

Campaign consumption is calculated with below formula:

Summation of records per partition (Summation of records per Audience level (Max of distinct records from all the base table from each executed flowchart).