HCL® Campaign is part of the IBM EMM suite of products. Campaign version 9.1.1 requires Marketing Platform 9.1.1. You can upgrade to Campaign 9.1.1 (including eMessage) from version 9.1.

HCL® Campaign version 9.1.1 includes the following new features and changes.

The following defects were fixed in Campaign 9.1.1.

Campaign 9.1.1 includes the following known issues.

Campaign 9.1.1 includes the following known limitations.

The Campaign Reports Package delivers reporting schemas that you can use to track campaign, offer, and cell performance. To use the Reports Package, Campaign must be integrated with IBM® Cognos®

HCL® Campaign provides documentation and help for users, administrators, and developers.

HCL® Campaign is a web-based solution that enables you to design, run, and analyze direct marketing campaigns.

HCL® Campaign optionally integrates with a number of other IBM EMM products.

You can create, view, edit, delete, organize, and perform similar operations on marketing campaigns. Each campaign is defined by its business objective, initiative, and effective date range. A campaign always consists of at least one flowchart, where you select recipients and assign offers.

HCL® Campaign uses flowcharts to define campaign logic. Each flowchart in a campaign performs a sequence of actions on data that is stored in your customer databases or flat files.

Campaign uses processes in a flowchart to perform various actions on your customer data. By adding process boxes to a flowchart, then configuring and connecting the processes, you determine the logic for your marketing campaign.

You can use a query to identify contacts from your databases or flat files when you configure a Select, Segment, or Extract process in a flowchart. There are several different query methods.

Offers are specific marketing communications that you send to particular groups of people, using one or more channels. Each offer is based on an offer template that a Campaign administrator defines.

A cell is a group of people that you want to target, such as high value customers. A target cell is a cell that has an offer assigned to it.

HCL® Campaign maintains contact history to record information about offers that are sent to contacts. History is also recorded about control cells, to identify customers who are purposely not sent the offer.

Use the Response process in a flowchart to track the actions that occur after a campaign. When you run the Response process, data is recorded in the response history tables and is available for the Campaign performance reports.

If there are campaign components that you use frequently, you can save them as stored objects. Reusing stored objects across flowcharts and campaigns saves time and ensures consistency.

Sessions provide a way to create persistent, global "data artifacts" for use in all campaigns. Each session contains one or more flowcharts. Running a session flowchart makes the outcome of the session (the data artifacts) available globally to all campaigns.

HCL® Campaign provides reports to aid in campaign and offer management.

Some special characters are not supported in any HCL® Campaign object names. In addition, some objects have specific naming restrictions.

If you need help from HCL® to troubleshoot a flowchart, you can automatically collect relevant data to send to HCL Technical Support.

The Settings menu provides access to most of the tasks that Campaign administrators typically perform.

Security policies control user access to the objects and features in HCL® Campaign.

HCL® Campaign administrators must set up database tables for use with HCL Campaign.

Administrators can customize campaigns by using custom campaign attributes, initiatives, and products.

Before administrators perform offer template management tasks, there are several important concepts to understand.

HCL® Campaign is delivered with a single audience level called Customer. You can define any additional audience levels that you need. Audience levels let flowchart designers target specific groups, such as Households, in marketing campaigns.

Contact history is stored in the HCL® Campaign system database in separate tables by audience level. Therefore, you need to set up audience levels before you begin working with contact history.

Before you begin working with response history, you should read the audience level administration topics and set up required audience levels.

The Operational Monitoring page lists the status of all active flowcharts and provides controls to suspend, resume, or stop flowchart runs.

A dimension hierarchy is a data construct that groups data into bins based on value ranges. Dimension hierarchies are the basis for a variety of reports.

HCL® Campaign allows you to define inbound and outbound triggers that can be used in all flowcharts in a partition.

HCL® Campaign records information in several different log files.

Each campaign, cell, offer, and treatment in Campaign has an identifying code that is generated by code generators, and conforms to a specified format.

When a flowchart is open for editing, administrators can use the Advanced Settings option from the Admin menu to make administrative changes that affect only the current flowchart. Use these options to override the global configuration settings.

HCL® Campaign optionally integrates with a number of other IBM EMM products.

The listener is a key component of HCL® Campaign. It provides an interface between front-end clients and back-end analytical server processes.

Administrators use the Campaign utilities to manage listeners, sessions, and flowcharts, and perform other important administrative tasks.

Campaign supports the use of localized data and non-United States locales, including multiple user-preferred locales within the same installation of the HCL® application.

Choose Settings > Configuration to access configuration properties.

Some special characters are not supported in any HCL® Campaign object names. In addition, some objects have specific naming restrictions.

This section provides information on character encodings and language-sensitive database considerations, and lists the encodings supported by Campaign.

Campaign notifies users of error events when they occur with error messages that consist of a code number and error text.

The purpose of this document is to improve performance of flowchart execution, which is the core of the HCL® Campaign application. The performance of HCL Campaign is tied closely to database performance. Optimal settings of database-related parameters can significantly improve overall HCL Campaign application performance.

A good starting point for tuning your configuration is to use the DB2® AUTOCONFIGURE command. This command generates values for parameters based on your responses to questions about workload characteristics.

Using in-database optimization can improve flowchart performance. When in-database optimization is on, processing is done on the database server and output is stored in temporary tables on the database server whenever possible.

You can adjust configuration properties in HCL® Campaign and HCL Marketing Platform to improve performance.

Performance depends on many factors, including your database and web server configuration, network connectivity, and HCL® Campaign and HCL Marketing Platform configuration.

Performance depends on many factors, including your database and web server configuration, network connectivity, and HCL® Campaign and HCL Marketing Platform configuration.

These topics explain how to use the Campaign log files for troubleshooting.

These topics provide troubleshooting information about Campaign configuration and integration.

Refer to this section for assistance in troubleshooting issues with configuring Campaign for use with non-ASCII data or non-United States locales.

Refer to this section for assistance in troubleshooting database-related issues for Campaign system tables databases, user tables, and configuring data sources.

Refer to this section for assistance in troubleshooting issues with the Campaign utilities.

Refer to this section for assistance in troubleshooting issues relating to application access and user permissions.

Refer to this section for assistance in troubleshooting issues with using the Campaign interface.

Refer to this section for assistance in troubleshooting issues with Campaign processes and flowcharts.

Refer to this section for assistance in troubleshooting issues with cell management, including target cell spreadsheets, cell codes, and cell code formats.

Refer to this section for assistance in troubleshooting issues with contact history and response tracking in Campaign.

Refer to this section for assistance in troubleshooting issues with stored objects, including derived fields, user variables, custom macros, and templates.

Refer to this section for assistance in troubleshooting issues with customizing campaigns.

Refer to this section for assistance in troubleshooting issues with installing and upgrading Campaign.

Refer to this section for assistance in troubleshooting issues with migrating and re-migrating data to Campaign from pre-7.x versions of Affinium Campaign.

The HCL® Campaign System Tables document is intended to help you understand the HCL Campaign data model for integration purposes.

The system table reference provides details on each of the HCL Campaign system tables. The data types that are indicated in the following tables are generic types that may be different in your HCL Campaign installation, depending on the database that is used for the system tables. The HCL Campaign system tables are stored in a database that was created prior to the HCL Campaign installation. The database can have any name. The ODBC or native connection provides a connection to the database. The HCL Campaign configuration settings under Campaign | partitions | partition1 | dataSources | UA_SYSTEM_TABLES determine how HCL Campaign interacts with databases, including its own system tables, for the default partition.

The HCL® Campaign Services API specification defines version 3.0 of the Application Programming Interface, also referred to as CampaignServices. This specification is delivered as part of the CampaignServices Software Developer's Tookit (devkits) installed with HCL Campaign.

To use the HCL® Campaign Web Services API, you can use the client API .jar file or use the WSDL directly. An example shows how to use the .jar file method to create an offer.

The HCL® Campaign Services API uses the following public data types.

The HCL® Campaign Services API uses the following API methods.

The HCL® Campaign Services API may throw the following common exceptions. All exception localized messages are in the requested locale if available to HCL Campaign. The usual Java™ locale fallback policies apply.

Use the HCL® Validation Plug-in Developer's Kit (PDK) to develop custom validation logic for use in HCL Campaign.

A plug-in is a Java™ class that is loaded at startup time and called whenever a campaign or offer is validated.

The Validation PDK includes a sample validator, ExecutableCampaignValidator, which runs an executable, validate.sh, from the command line, to perform validation.

An installation of Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition is complete when you install, configure, and deployinstall and configure Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition. The Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition Installation Guide provides detailed information about installing, configuring, and deployinginstalling and configuring Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition.

When you plan your Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition and Attribution Modeler installation, you must ensure that you have set up your system correctly, and that you have configured your environment to deal with any failures.

The Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition and Attribution Modeler runtime environment uses data sources to store user and interaction data.

You must run the IBM® EMM installer to start the installation of Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS® Modeler Advantage Enterprise Marketing Management Edition and Attribution Modeler. The IBM EMM installer starts the Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition and Attribution Modeler installers during the installation process. Make sure that the IBM EMM installer and the product installer are saved at the same location.

Before you deploy Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition, create and populate the Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition and eMessage system tables and register Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Editionand eMessage manually.

You can deploy the Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition web application by using an EAR file or you can deploy the individual WAR files.

After you deploy Campaign, you must verify that the Campaign listener is running, set up the Campaign system user, set Campaign configuration properties, and verify the Campaign installation.

In the Campaign family of products, partitions provide a way to secure the data that is associated with different groups of users. When you configure Campaign or a related IBM® EMM application to operate with multiple partitions, users can see each partition as a separate instance of the application. There is no indication that other partitions exist on the same computer.

Configure multiple partitions in eMessage to isolate and secure data for different groups of eMessage users. As each partition has its own set of configuration properties, you can customize eMessage for each group of users.

This section provides an overview of the Marketing Platform utilities, including some details that apply to all of the utilities and which are not included in the individual utility descriptions.

Run the Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition and Attribution Modeler uninstallers to uninstall Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition and Attribution Modeler. When you run the Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition and Attribution Modeler uninstallers, the files that were created during the installation process are removed. For example, files such as configuration files, installer registry information, and user data are removed from the computer.

You can configure the HCL® Campaign web application in a cluster by completing additional tasks during the HCL Campaign installation.

Follow these instructions if you want to install a clustered listener configuration. A listener cluster is a set of two or more listeners that act as a unit to provide load balancing and high availability. HCL® Campaign listener clusters are Active-Active; meaning each node serves requests using the load-balanced approach. Each Campaign listener provides an interface between front-end clients (such as the Campaign web application) and back-end analytical server processes.

An upgrade of Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition is complete when you upgrade, configure, and deployupgrade and configure Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition. The Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition Upgrade Guide provides detailed information about upgrading, configuring, and deployingupgrading and configuring Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition.

You can upgrade your current version of Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition to bring it up-to-date with the latest features.

You can upgrade HCL® Campaign to version 9.1.1 from version 9.1.

To upgrade to the latest version of eMessage, you must upgrade Campaign to the same version. You can upgrade to Campaign and eMessage 9.1.1 from version 9.1.

Before you deploy Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition, create and populate the Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition and eMessage system tables and register Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Editionand eMessage manually.

You can deploy the Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition web application by using an EAR file or you can deploy the individual WAR files.

After you deploy Campaign, you must verify that the Campaign listener is running, set up the Campaign system user, set Campaign configuration properties, and verify the Campaign installation.

For the IBM® EMM applications that operate with Campaign, you can configure the application within the partitions where you have configured an instance of Campaign. Application users within each partition can access the Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS® Modeler Advantage Enterprise Marketing Management Edition functions, data, and customer tables that are configured for Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition in the same partition.

Configure multiple partitions in eMessage to isolate and secure data for different groups of eMessage users. As each partition has its own set of configuration properties, you can customize eMessage for each group of users.

This section provides an overview of the Marketing Platform utilities, including some details that apply to all of the utilities and which are not included in the individual utility descriptions.

Run the Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition and Attribution Modeler uninstallers to uninstall Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition and Attribution Modeler. When you run the Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition and Attribution Modeler uninstallers, the files that were created during the installation process are removed. For example, files such as configuration files, installer registry information, and user data are removed from the computer.

You can configure the HCL® Campaign web application in a cluster by completing additional tasks during the HCL Campaign installation.

Follow these instructions if you want to upgrade your existing single-listener configuration for HCL® Campaign to a clustered listener configuration. A listener cluster is a set of two or more listeners that act as a unit to provide load balancing and high availability. HCL Campaign listener clusters are Active-Active; meaning each node serves requests using the load-balanced approach. Each Campaign listener provides an interface between front-end clients (such as the Campaign web application) and back-end analytical server processes.

HCL® Marketing Operations and Campaign can be integrated so features from both products are more tightly coupled.

You can create as many campaign project templates as you want. For example, you might want to create a separate campaign project template for each type of campaign you run.

The workflow for creating a campaign when Marketing Operations and Campaign are integrated consists of the following tasks.

You can create a Target Cell Spreadsheet by following these steps.

Although it is possible to disable integration after you enable it, it is best to avoid this action if possible.

When Marketing Operations and Campaign are integrated, you use Marketing Operations to plan, create, and approve campaigns.

In an integrated system, you access offers by selecting Operations > Offers (instead of Campaign > Offers), then complete tasks as you would in an unintegrated Campaign system.

In an integrated system, you access offer templates from Marketing Operations Settings (instead of Campaign Settings).

In an integrated environment, use Marketing Operations to assign offers and offer lists to output cells in a Target Cell Spreadsheet (TCS®).

This topic provides a high-level overview of the workflow for offer creation when offer integration is enabled.

An installation of Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition is complete when you install, configure, and deployinstall and configure Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition. The Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition Installation Guide provides detailed information about installing, configuring, and deployinginstalling and configuring Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition.

When you plan your Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition and Attribution Modeler installation, you must ensure that you have set up your system correctly, and that you have configured your environment to deal with any failures.

You must run the IBM® EMM installer to start the installation of Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS® Modeler Advantage Enterprise Marketing Management Edition and Attribution Modeler. The IBM EMM installer starts the Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition and Attribution Modeler installers during the installation process. Make sure that the IBM EMM installer and the product installer are saved at the same location.

You must install the IBM® Deployment Manager after you successfully install IBM SPSS® Modeler Advantage Enterprise Marketing Management Edition. Use the Deployment Manager to create server connections and resource definitions, which enable the single sign-on feature between Marketing Platform and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition.

Run the Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition and Attribution Modeler uninstallers to uninstall Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition and Attribution Modeler. When you run the Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition and Attribution Modeler uninstallers, the files that were created during the installation process are removed. For example, files such as configuration files, installer registry information, and user data are removed from the computer.

The integration of HCL® Campaign and IBM SPSS® Modeler Advantage Enterprise Marketing Management Edition provides a complete solution for creating predictive models, which marketers can then score to predict future customer behavior. Marketers can use modeling and scoring to reach customers who are more likely to accept an offer, which results in better response rates for marketing campaigns.

You must ensure that HCL® Campaign and IBM SPSS® Modeler Advantage Enterprise Marketing Management Edition are installed and configured for integration.

After HCL® Campaign and IBM SPSS® Modeler Advantage Enterprise Marketing Management Edition are integrated, you can use the SPSS Model and SPSS Score process boxes within an HCL Campaign flowchart. Use the SPSS Model and SPSS Score process boxes to open IBM SPSS Modeler Advantage Enterprise Marketing Management Edition to view and configure the modeling and scoring options.

The integration of IBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition 8.0 into the IBM EMM suite of products requires HCL Marketing Platform 9.1.0.1 or later and HCL Campaign 9.1.0.1 or later.

The integration of HCL® Campaign 9.1.0.1 and IBM SPSS® Modeler Advantage Enterprise Marketing Management Edition 8.0 is new to IBM Enterprise Marketing Management (EMM) for version 9.1.

The following information describes the known issues in this release.

The following information describes the known limitations in this release.

HCL® Campaign and IBM SPSS® Modeler Advantage Enterprise Marketing Management Edition provides documentation and help for users, administrators, and developers.