Google Analytics integration

Integrate Google Analytics to track customer engagement, page interactions, and store performance. Use Google Tag Manager to send event data, such as product views and checkouts, to Universal Analytics or Google Analytics 4 properties.

From version 9.1.4 onwards, HCL Commerce is integrated with Google Analytics by default.

Before you use Google Analytics, you must create a Google Analytics account and complete the required configurations.

Important: HCL Commerce no longer supports Universal Analytics integration because Google has shut down this service as of July 2024.

Supported versions

HCL Commerce Version 9.1.4.0 or later From version 9.1.4 onwards, HCL Commerce supports integration with Universal Analytics.

HCL Commerce Version 9.1.6.0 or later From version 9.1.6 onwards, HCL Commerce also supports integration with Google Analytics 4. Data collection tagging is added to React sample stores.

Note: There is no Google Analytics 4 reporting support in the Management Center. Analytics data sent from the store to a Google Analytics 4 property can be viewed inside the native Google Analytics tool. See Google Analytics web page to analyze the data.

Note: The Google Analytics 4 reporting APIs are in the alpha/beta state for the 9.1.6 version. The Management Center integration with these APIs will be introduced in a future release. See Analytics Reporting guidelines for more information.

HCL Commerce Version 9.1.12.0 or later From version 9.1.12 onwards, HCL Commerce supports some Management Center reporting for the Google Analytics 4.

HCL Commerce Version 9.1.13.0 or later From version 9.1.13 onwards, the Analytics and Search tools support Universal Analytics and Google Analytics 4 integration for reporting.

HCL Commerce Version 9.1.14.0 or later From version 9.1.14 onwards, HCL Commerce supports Google Analytics integration for the Ruby and Ruby B2B stores.

Architecture

How does the integration work?

Each store is tracked by a Property in Google Analytics.

Google Analytics 4: This Property has a Measurement ID and points to the live store URL.
Note: You are required to configure google.analytics.property.ga4 property in the Auth environment and the following properties in the live environment:
- google.analytics.versions
- google.tag.manager.container.id
- google.tag.manager.auth
- google.tag.manager.preview
- google.analytics.property.ga4
Events collected from the live stores can be viewed from the Auth Management Center.

Triggers (events in the store) and tags are defined in the Google Tag Manager. These tags are associated with the Tracking ID or Measurement ID of a Property in Google Analytics.

Data for user activities like page views, searches, products added to cart, products removed from cart, product checkouts, product purchases and so on is sent to Google Tag Manager in the form of events.