Store pages for requesting and obtaining consent

The default Aurora store and any custom store that is based on the Aurora store includes the following sample pages that can include content and radio buttons for requesting and obtaining consent from shoppers for tracking shopping behavior. Use the pages to help you build the pages for your own custom store.

If you are including a privacy policy page or just-in time privacy policy notice within your custom store, create the content that needs to display on the pages.

If you are copying and using the sample privacy policy pages that are provided with the Aurora store, replace the sample content with your store’s privacy policy content. The content that is included on the store pages is provided as a sample only for demonstrating how to display content on the page. Do not use this content as-is within your custom store.

Your organization is responsible for ensuring that any sample page that your store uses is customized to disclose the correct information to your shoppers. Your organization is also responsible for ensuring that your legal counsel has completed any required reviews of your store pages and privacy policy.

  • A Privacy Policy page

    The main Privacy Policy page is a store page that is always accessible by shoppers of the default Aurora store by clicking a link within the footer of any other store page. The Privacy Policy page is intended for the display of the privacy policy details for the store.

  • A Just-in-Time Privacy Policy page

    The page does not display by default. You can enable the page to display with the Store Management tool in Management Center for an environment.

    The Just-in-Time Privacy Policy page is displayed as a pop-up window when a shopper first visits any store page after the display of the Just-in-Time Privacy Policy page is enabled. The page is displayed to shoppers again whenever the store privacy policy is changed. The page is also displayed when a shopper visits the store with a browser that does not include the cookie that indicates that the shopper previously accepted the current privacy policy.

  • A Registration page

    The Registration page is the page where shoppers specify their personal information to create an account and become registered users of the store. The page includes mandatory (marked by a red asterisk) and optional fields. When consent management is enabled, radio buttons for shoppers to select to provide consent are added to the page. By default, shoppers are opted-out, but shoppers can use the radio buttons to provide consent.

    If a shopper provides consent, the registration data that is captured on the page can be used for adding the shopper to customer segments and for targeting the shopper with precision marketing features. For example, you can use gender and birthday field data to build customer segments, and then personalize marketing messages based on gender and age.

  • A Personal Information page

    The Personal Information page is the account page where registered customers can update their personal details and account preferences. Similar to the Registration page, the page includes mandatory and optional fields. When consent management is enabled, the radio buttons for shoppers to select to provide consent are added to the page. By default, shoppers are opted-out, but shoppers can use the radio buttons to provide consent.

    If a shopper provides consent, the personal data that is entered on the page can be used for adding the shopper to customer segments and for targeting the shopper with precision marketing features.