- Activity
The Activity noun is used to model a marketing activity. Marketing activities
allow you to define the marketing messages to deliver to customers when a given activity is
triggered. BOD Summary
- Campaign
The Campaign noun is used to model a marketing campaign. Campaigns serve to
organize your marketing efforts. Campaigns contain any number of marketing activities, which are
classified as either Web activities, or e-mail activities. BOD Summary
- CampaignElementTemplate
The CampaignElementTemplate noun is used to model a campaign element template.
Campaign element templates are the template definitions of elements within a marketing campaign. BOD
Summary
- MarketingContent
The MarketingContent noun is used to model marketing content. Marketing content
refers to any creative material created for your site. Marketing content can have multiple language
descriptions, and can optionally be associated with an attachment. BOD Summary
- MarketingEmailTemplate
The MarketingEmailTemplate noun is used to model a marketing e-mail template. A
marketing e-mail template defines the subject and content of the e-mail. The templates are capable
of providing robust, dynamic, and personalized e-mail messages.
- MarketingSpot
The MarketingSpot noun is used to model an e-Marketing Spot. An e-Marketing Spot
reserves space on your store pages in which personalized marketing content displays. This noun is
used in an authoring environment to provide the list of e-Marketing Spots when creating marketing
activities, and to manage creating, updating and deleting e-Marketing Spots. In the storefront, the
MarketingSpotData noun is used to provide the data to display to customers in an e-Marketing Spot.
BOD Summary
- MarketingSpotData
The MarketingSpotData noun is used to model e-Marketing Spot data. This is the
data to display to a customer in an e-Marketing Spot. The e-Marketing Spot data contains the catalog
entries, catalog groups, and marketing content to display in the storefront. The corresponding
campaign, activity, and experiment test element information are returned with each data element.
This noun is used in the storefront to provide the data to display to customers in an e-Marketing
Spot. In an authoring environment, the MarketingSpot noun is used to list and manage e-Marketing
Spots when creating marketing activities.
- MarketingTrigger
The MarketingTrigger noun is used to model a marketing trigger. Marketing
triggers are used to communicate with the marketing runtime that particular events have occurred
(customer interaction points that start or continue a marketing activity), or that the marketing
runtime should perform a specific action.