Smart phone and tablet starter stores feature matrix

The smart phone and tablet starter stores feature matrix outlines what features are available for each mobile platform.

Smart phone and tablet starter stores feature matrix
Flow	Feature	Mobile Web		Native Application	Hybrid Application
		Smart phone	Tablet	Android native	Android hybrid
Starter store flows	Store locator	✓	✓	✓	✓
	Stock locator	✓	✓	✓	✓
	Buy online, pickup in-store	✓	✓	✓	✓
	Buy online, ship to address	✓	✓	✓	✓
	Product compare	✓	✓		✓
	User registration	✓	✓	✓	✓
	Persistent sessions (remember me)	✓	✓		✓
	Personal information	✓	✓	✓	✓
	Orders	✓	✓	✓	✓
	Mobile subscriptions (notification preferences)	✓	✓		✓
	Address book	✓	✓		✓
	Coupons	✓	✓		✓
	Single shopping list		✓
	Multiple shopping lists	✓			✓
	SEO-friendly URLs	✓	✓
	Password retrieval	✓	✓		✓
Device-specific flows	Store locator integration			✓	✓
	Address book integration			✓	✓
	Barcode scanner integration			✓	✓
	Device orientation resizing	✓	✓
	Voice search			✓	✓
WebSphere Commerce search flows	Keyword suggestions	✓	✓	✓	✓
	Brand suggestions		✓
	Category suggestions		✓
	Article suggestions		✓
	Search history		✓	✓
	Facets		✓
	Spell check/correction	✓	✓	✓	✓
	Statistics	✓	✓		✓
	Search rules	✓	✓	✓	✓
	Search term associations	✓	✓	✓	✓
	Sorting	✓	✓	✓	✓
Location-based services flows	Check-in	✓		✓	✓
Location-based services flows	e-Flyers	✓	✓		✓

Trade-offs associated with deploying mobile starter stores

Consider the following table when deciding the cost-benefits between which smart phone and tablet starter stores to deploy:

Cost-benefits between starter store deployments
	Mobile Web	Native application
Richness of mobile presentation and services	Low	✓ High
Maintenance cost: Total Cost of Implementation (TCOI)	✓ Low	High
Portability (multiple devices support)	✓ High	Low

Note: Hybrid applications take advantage of both the Total Cost of Implementation (TCOI) and portability benefits of the mobile Web, and the rich presentation and device-specific functionality provided by fully native applications.