Smart phone and tablet starter stores feature matrix
The smart phone and tablet starter stores feature matrix outlines what features are available for each mobile platform.
Flow | Feature | Mobile Web | Native Application | Hybrid Application | |
---|---|---|---|---|---|
Smart phone | Tablet | Android native | Android hybrid | ||
Starter store flows | Store locator | ✓ | ✓ | ✓ | ✓ |
Stock locator | ✓ | ✓ | ✓ | ✓ | |
Buy online, pickup in-store | ✓ | ✓ | ✓ | ✓ | |
Buy online, ship to address | ✓ | ✓ | ✓ | ✓ | |
Product compare | ✓ | ✓ | ✓ | ||
User registration | ✓ | ✓ | ✓ | ✓ | |
Persistent sessions (remember me) | ✓ | ✓ | ✓ | ||
Personal information | ✓ | ✓ | ✓ | ✓ | |
Orders | ✓ | ✓ | ✓ | ✓ | |
Mobile subscriptions (notification preferences) | ✓ | ✓ | ✓ | ||
Address book | ✓ | ✓ | ✓ | ||
Coupons | ✓ | ✓ | ✓ | ||
Single shopping list | ✓ | ||||
Multiple shopping lists | ✓ | ✓ | |||
SEO-friendly URLs | ✓ | ✓ | |||
Password retrieval | ✓ | ✓ | ✓ | ||
Device-specific flows | Store locator integration | ✓ | ✓ | ||
Address book integration | ✓ | ✓ | |||
Barcode scanner integration | ✓ | ✓ | |||
Device orientation resizing | ✓ | ✓ | |||
Voice search | ✓ | ✓ | |||
WebSphere Commerce search flows | Keyword suggestions | ✓ | ✓ | ✓ | ✓ |
Brand suggestions | ✓ | ||||
Category suggestions | ✓ | ||||
Article suggestions | ✓ | ||||
Search history | ✓ | ✓ | |||
Facets | ✓ | ||||
Spell check/correction | ✓ | ✓ | ✓ | ✓ | |
Statistics | ✓ | ✓ | ✓ | ||
Search rules | ✓ | ✓ | ✓ | ✓ | |
Search term associations | ✓ | ✓ | ✓ | ✓ | |
Sorting | ✓ | ✓ | ✓ | ✓ | |
Location-based services flows | Check-in | ✓ | ✓ | ✓ | |
e-Flyers | ✓ | ✓ | ✓ |
Trade-offs associated with deploying mobile starter stores
Consider the following table when deciding the cost-benefits
between which smart phone and tablet starter stores to deploy:
Mobile Web | Native application | |
---|---|---|
Richness of mobile presentation and services | Low | ✓ High |
Maintenance cost: Total Cost of Implementation (TCOI) | ✓ Low | High |
Portability (multiple devices support) | ✓ High | Low |
Note: Hybrid applications take advantage of both the Total
Cost of Implementation (TCOI) and portability benefits of the mobile
Web, and the rich presentation and device-specific functionality provided
by fully native applications.